Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


Social Change #2

Part 2 Lower Left Quadrant and Minority Influence Social heroes usually can achieve little or nothing on their own. They need collaborators and, if they are leaders, they need followers. This means the social hero has to convert others to their cause and, thus, create a minority influence. The more people are converted to the cause, the more conversion to the cause (as a process) picks up momentum – the ‘snowball effect’ (Eddy Van Avermaet, 2001). Eventually the minority grows into a snowball so large that it becomes the majority. The social hero in the Upper Left is influencing culture and thought in the Lower Left. So how does a social hero convert others and how does a minority gain enough converts to become a majority? Giddens posits that people in general have a deep-seated need for ‘ontological security’, that their world is orderly, stable and predictable. Therefore, by their actions most people most of the time reinforce the existing culture and structure, There is a sort-of natural resistance to change. Just how resistant to change will vary as to which vMEMES dominate in a culture; individual resistance will also vary as to where that person is on their Dimensions of Temperament. People… Read More

Vulnerability to Stress

Updated: 11 April 2020 Clearly some people become stressed more easily than others and some have the experience of stress – fight or flight  – more strongly than others. So what are the factors that influence these phenomena? A vMEMETIC approach One way of looking at this is to take a Maslowian viewpoint – ie: people have needs and having those needs unfulfilled causes stress. The vMEMES identified via the work of Clare W Graves are then the drivers to fulfil those needs. Of course, Graves held that motivational systems (vMEMES) emerge in symbiotic interaction with the life conditions in the environment – an internal response to external stressors and almost certainly the first emergence of a vMEME is an example of epigenetic modification. Graves’ position has been upheld completely by Chris Cowan (2004). However, Don Beck (2002a), with his concept of the prime directive, does imply that there is a maturational factor in the emergence of vMEMES. He has not said explicitly that vMEMES are programmed to emerge in sequence as someone develops through life, irrespective of the life conditions; but the implication that maturation matters is inescapable. The position Beck appears to be working towards is perhaps best represented… Read More

Romantic Relationships: Economic Theories

Relaunched: 27 November 2018 Simon Green et al (2016, p149-150) write: “The economic approach works on the assumption that people run relationships in a similar way to a joint bank account – keeping an eye on what they and their partner are putting into and getting out of the relationship. The theories share the view that people may choose to move on if someone else offers a better ‘deal’, in a similar way to a bank offering an incentive to join them. Economic theories help to explain how couples keep their relationship going and the decision to stay or go when relationships get into difficulties.” Social Exchange Theory Developed by John Thibaut & Harold Kelley (1959) from the work of George Homans (1958), this approach is based on the precept that people try to maximise the rewards from a relationship – eg: attention, affection – while minimising the costs – eg: time and effort, dealing with the other person’s emotional problems. The underlying assumptions is that people seek out and maintain those relationships in which the rewards exceed the costs. The minimum acceptable  for a relationship to form and be sustained is that rewards received should at least equal rewards given. The establishment of a… Read More

Breaking-Up Britain needs a National MeshWORK

It’s to be seriously hoped that Theresa May doesn’t get the landslide victory on 8 June that was initially predicted – and which she clearly aimed for in calling a snap general election on 18 April. As discussed in 8 June: Time for a Change!, she clearly thought she would be able to crush a weak and ineffectual opposition. To her chagrin though, Jeremy Corbyn, a veteran speaker at  public rallies, has proved a robust and highly effective on-the-stump campaigner. Although greatly under-reported in the largely right-wing dominated mainstream media, he has consistently pulled crowds in their thousands to his campaign events. In spite of the under-reporting, there has been enough grassroots and social media activity to get at least some wider attention to them. In comparison Mays’ carefully stage-managed appearances before mere handfuls of Tory activists would have seemed pitiful if not for ‘doctoring’ of the photos to make the audience seem that much larger. (See the examples below.) Slowly but surely Labour have closed the gap on the Tories in the opinion polls. Whether they can close it enough by 8 June – assuming, of course, that the polls are reasonably accurate –  is a different matter. The third factor in all of this is… Read More

Leadership – a SocioPsychological Perspective

Updated: 26 May 2016 What makes a successful leader successful? is a question that appears to have vexed politicians and philosophers from the beginnings of civilisation. Certainly, the number of books and articles on leadership by ‘management gurus’ and social psychologists since the end of World War II indicates an ongoing fascination with the topic and, arguably, a vital need to understand the nature of leadership. Peter F Drucker, Stephen Covey, Warren Bennis, Howard Gardner, James MacGregor Burns, John William Gardner, John Kotter and Peter Senge are just a handful of the heavyweight names who have contributed high-profile books on the subject. One unequivocal key factor which has emerged from the multitude of investigations into ‘leadership’ is that leadership and management are not the same thing. Drucker (1967) was perhaps the first to say this, articulating: “Management is doing things right; leadership is doing the right things.” Covey (p101, 1989) provides an illuminating example to illustrate this point: “…envision a group of producers cutting their way through the jungle with machetes. They’re the producers, the problem-solvers. They’re cutting their way through the undergrowth, clearing it out. The managers are behind them, sharpening their machetes, writing policy and procedure manuals, holding muscle… Read More

Islamification: Europe’s Challenge #2

PART 2 Preparing for change British Home Secretary Theresa May was vilified by much of the media for her 6 October speech at the Conservative Party conference for saying (amongst other things):  “… when immigration is too high, when the pace of change is too fast, it’s impossible to build a cohesive society.” (The Guardian’s Alan Travis called it a “new low in politics of migration”.) However, May was merely echoing the Functionalist argument of Talcott Parsons (1966) that sudden large-scale change disrupts the equilibrium of society and leads to dysfunction. Parsons postulates that social change is necessary for a society to renew and refresh itself but at a gradual pace which the institutions of society can adjust to and cope with. The disruption of equilibrium brought on by significant sudden large-scale change can bring about conflict. Over the past half-century Western Europe has been flooded with migrants. Their cultures were initially marginalised and disregarded – and then, through Multiculturalism, given nominal equal status with the host majority and a degree of positive discrimination to help foster that equality. A half-century is a relatively short amount of time to assimilate such large-scale changes. In retrospect, it’s surprising that there hasn’t been more overt conflict… Read More

Is Collectivism being overtaken by Individualism?

Updated: 9 November 2016 It’s been a given in cross-cultural research in the behavioural sciences that Individualism has increasingly dominated in the West since at least the end of World War II while the rest of the world has tended to be collectivistic. In the context of the early 21st Century, this dichotomy provokes 2 key questions:- Was it ever as simple as: West, individualistic; rest of the world, collectivistic – and, if so, how did it get to be so? Is Collectivism being overtaken by Individualism – and, if so, what are the driving factors? Geert Hofstede, Gert Jan Hofstede & Michael Minkov (2010) define Individualism as “the degree to which individuals are integrated into groups”. In individualistic societies, the stress is put on personal achievements and individual rights. People are expected to stand up for themselves and their immediate family, and to choose their own affiliations. By contrast, in collectivistic societies, individuals are seen to act predominantly as members of a lifelong and cohesive group or organisation. People have large extended families which provide safety in exchange for unquestioning loyalty. Individualism, according to Ellen Meiksins Wood (1973), is the moral stance, political philosophy, ideology or social outlook that emphasises the… Read More


Updated: 19 December 2016 ‘Selfplex’ is the term used by Susan Blackmore (1999) to depict ‘self’ effectively as the key confluence of schemas – ‘the ultimate memeplex‘ – which provides the concept of ‘I’, the cognitive awareness of who I am, how I think, what I feel, what I believe…why I am the way I am. Someone’s sense of identity or identities. The term ‘ego’ is widely used in Psychology and the other behavioural sciences as a cipher for ‘self’. It has even entered mainstream popular language in usages such as: “That’s egocentric” or “He’s got a lot of ego”. The very diversity of usages makes it too vague to use as a term for ‘self-concept’ – though it is often used in that context – which is why ‘selfplex’ is preferable. Sigmund Freud (1923b) used ‘Ego’ in a very specific yet cohesive sense. It is a force which attempts to balance the motivations of the Id and the Superego where they compete for dominance and restrains the more socially-unacceptable demands of the Id. This latter function can be seen in the way the PURPLE vMEME submits to the family or group to gain acceptance. Yet Freud also perceived the Ego as… Read More

What Kind of Endgame? What Kind of Syria?

Of course, you can find a steady drip of news from Syria if you look for it; but there haven’t been that many front page headlines about the Syrian conflict since the US stepped back from the brink of a missile attack in the Summer. Under tentative Russian protection, the Syrian Government appears to have co-operated fully with the United Nations weapons inspectors who are reported to be making good progress (BBC News, 2013b) While no one should underestimate how dangerous the inspectors’ task is – and they haven’t yet been able to access some sites which are in highly-contested areas – their success has been without the kind of nightmare casualties I envisaged in Putin a 2nd Tier Thinker. (The BBC’s Jonathan Marcus (2013b) was just one expert who foresaw similar scenarios.) So far the weapons inspectors have done remarkably well, the Syrian Government is credited with meeting its obligations to the UN Security Council and Vladimir Putin with getting them to do that…and the world has breathed a collective sigh of relief. Given the commercial media’s RED/ORANGE rapacious appetite for new and exciting events to draw in the audience, it’s not too surprising the media’s attention has largely gone elsewhere.… Read More

Could the Increased Islamist Presence provide a Way Out of the Syrian Impasse?

In the wake of the Russo-American agreement on Syria’s chemical weapons, the war rumbles on, with a daily litany of shelling of civilians, torture, rape, murder and summary executions beyond the normal carnage of government soldiers and rebels butchering each other on whatever street, field or town square is their latest battlefield. Especially given the short timeframe for the identification, acquisition and destruction of Syria’s chemical weapons, the United Nations’ weapons inspectors have a truly daunting task ahead of them. A task the diplomats and the politicians may not appreciate the difficulty of. Paradoxically, given the Americans’ apparent readiness to resume the threat of missile strikes, it may be ‘their side’ – the rebels – which most jeopardises the inspectors’ mission. As Bashar al-Assad’s military have pretty much held together as a disciplined military force, the Russians will be able to lean heavily on the Syrian Government to let the inspectors get on with their job. However, the rebels are said to have fragmented so much that there may be up to 1,000 different groups now ranged against Assad. How on earth is any kind of centralised control going to be exerted on them to stop them hindering the inspectors? Without sufficient… Read More