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Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

viral phenomenon’

The Northampton ‘Supergran’ and the Issues She raises

The footage of ‘supergran’ Ann Timson belting hell out of a bunch of would-be ‘smash ‘n’ grab’ scooter boys at a jewellers in Northampton the other week (7 February, to be precise) has had me musing ever since it was first  broadcast. The fact it is has become a ‘viral phenomenon’, spreading right around the world, has only caused me to muse further. By pure coincidence, a camera man was over the road filming for a documentary and he managed to capture the entire event on film. The footage was aired on ITN News that evening. Within hours, it was on YouTube and received nearly 6,000 views over the next 24 hours. Now there are multiple versions all over YouTube, Daily Motion, etc, using Superman logos and music like Chris De Burgh’s ‘Lady in Red’, etc, etc, etc. Ann Timson’s onslaught has made news bulletins in the United States, Australia and many other countries. The event itself raises important questions – as does the fact it has become such a ‘viral phenomenon’. Just in case you haven’t seen it or you need a reminder, here’s a slight edit of the original footage…   Ann Timson So what made a 71-year-old grandmother with arthritis in… Read More