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Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

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Remainers need Simple Messages and Charismatic Leaders

It’s somewhat astonishing that, in the second week of the UK general election campaign, the Conservatives are polling at an average of 39%, according to the Press Association’s rolling average of voter intentions (highlighted by the Evening Standard’s Rebecca Speare-Coles) – see below. True, Labour are creeping up, now on 29%. But, in what has been a calamitous 10 days for the Tories – from Jacob Rees Mogg’s highly-insensitive comments implying a lack of common sense amongst those who perished in 2017’s Grenfell Tower disaster to Boris Johnson’s hostile reception from South Yorkshire flood victims – Labour should be doing much better. But what about the poor old Liberal Democrats? When the latest (9 November) NatCen Poll of Polls – see below – puts Remain on 53% to Leave’s 47%, how come the Lib Dems have slumped from 21% to just 16%? Given that they are unequivocally Remain and would like to revoke Article 50 without even the formality of a second EU referendum, it is also somewhat astonishing that their voter intentions have slipped so much. Potentially disastrously so! While there are multiple factors accounting for these poll results – and the polls, as has been shown in both the… Read More