Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More

Good Boys gone bad…?

Updated: 29 October 2016 Some years ago I encountered ‘Johnny’ and his younger brother, ‘Harry’, at a school I taught at in a run-down town in East Yorkshire. Their behaviour tended towards the extreme – although I have come across worse in my time as a teacher! – but was not that far removed from the behaviour of many boys (and some girls!) in secondary schools in deprived areas. As I taught both boys and had Harry in my tutor group, I learned a fair amount about their backgrounds and factors which influenced their attitudes and behaviours. I developed this diagnostic case study and recommendations from those experiences. My experiences in schools since, my conversations with other educationalists and my readings in Sociology and Psychology leave me still convinced that schools and society in general fail this kind of child. The case study is updated with more of my understanding in Integrated SocioPsychology. ‘Johnny’ was an ‘interesting’ 11-year who came to the school I was teaching at to start Year 7. He was bright, enthusiastic, eager both to learn and to show off his knowledge – almost always the first to have his hand up to answer a question. He was often ahead… Read More

vMEME Stacks

Updated; 25 May 2016 In terms of Integrated SocioPsychology a vMEME stack is simply the spread of vMEMES influencing the selfplex and their strengthening and weakening – brightening and dimming, flowing and ebbing – across different domains of life and relative to the life conditions impacting upon the individual, group or organisation and what their focus is. In their 1996 book ‘Spiral Dynamics’ Don Beck & Chris Cowan introduced what became known as ‘the fried egg’ to illustrate how different vMEMES formed a stack. Always, of course, BEIGE is at the core. If BEIGE stops functioning, we lose our will to live! In the higher fried egg the person is primarily PURPLE-centred but with a large dose of RED and some emergent BLUE. This person is very likely to be narcissistic and family-oriented. With PURPLE dominating in that environment, family, in fact, is a huge part of their life. It’s quite likely that extended family – grandparents, cousins, aunts/uncles – will feature quite markedly on their social calendar. They are also likely to be very defensive of their family and family members. There may be other forms of belonging that are extremely important to them – eg: church/synagogue/mosque/temple, club, women’s organisation or work colleagues. This person’s… Read More

Dimensions of Temperament

Updated: 20 June 2020 Looking at the 4 personality types depicted in the graphic above, which most accurately describes you? By ‘you’, we mean the natural you, the you you don’t have to work at, the you which feels most comfortable to you when there are no pressures to be anyone else. We’re talking about the you you were born with: your natural temperamental type. Of course, very, very few people remain totally true to that type in all circumstances – especially when their vMEMES motivate them to do things beyond their temperamental type. (For example, as someone slightly on the Melancholic side, when leading a workshop event, I find my ORANGE’s achievement orientation will lead me to perform in an outgoing, even charismatic way that contains little hint of my natural mild Introversion.) How much you are any one type will depend on where you tend to locate naturally on each of the 2 Dimensions of Neuroticism and Extraversion. A number of studies have supported Hans J Eysenck’s (1967) contention that our default position on these Dimensions is birthed in us. One such was James Shields (1976) finding that monozygotic (MZ) twins were significantly more similar in Extraversion and Neuroticism … Read More


Updated: 09/06/18 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The colours applied… Read More

Knowing Me, Knowing You

An Integrated SocioPsychology Guide to Personal Fulfilment & Better Relationships Available as a FREE downloadable PDF!!! (see below) Read what they’ve said about this book! “Best Psychology Book of the Year”– Bill Hajdu, Berkeley, California on 368 pages paperback with comprehensive index, includes 74 diagrams and charts. Available from Trafford Publishing. ISBN 9781412082914 The handsome paperback version of ‘Knowing Me, Knowing You’ can be purchased directly from the Trafford website and Internet retailers such as Amazon and Books Etc.  ‘Knowing Me, Knowing You’ can also be ordered via high street chains such as W H Smith and Waterstones and most reputable high street bookstores, using ISBN-10 1412082919 or ISBN-13 9781412082914. ‘Knowing Me, Knowing Y0u’ is also available as a PDF. The PDF contains 373 pages , with comprehensive index, includes 74 diagrams and charts (most in full colour). About ‘Knowing Me, Knowing You’… Do you want to know more about you – why you do what do, why you think and feel as you do? Do you want to resolve issues – perhaps that have been troubling you for years…? Do you want to understand others more? Do you want to improve key relationships – so that you and the other… Read More

Integrated SocioPsychology

Updated: 3 February 2016 ‘Integrated SocioPsychology’ is the term I have coined for developing a highly-practical and integrated approach to the behavioural sciences… Integrated – the aim is to learn how all the elements of the behavioural sciences and the complementary ‘hard’ sciences’ of Biology and Neuroscience fit together to explain… Psychology – how and why people think and behave as they do in different contexts in different times… Socio – taking into account group dynamics and the influence of culture and the society people live in as those cultures and societies morph and change This page provides a basic overview of the Integrated approach and how the key models link together. More specific detail on the individual models is available on their linked pages. Psychology, Sociology and Anthropology are fractured fields of study, with several different (and often competing!) schools of thought and even areas of exploration. The history of the behavioural sciences is littered with disputes both between those competing schools (which are accepted academically) and also between academia and ‘fringe’ or ‘alternative’ approaches such as Neuro-Linguistic Programming (NLP). The structure of an Integrated approach Integration is made possible by building the structure of SocioPsychology around the frame of the… Read More

Meta-States & the Cognitive Triad

Updated: 13 December 2017 The Meta-States model of L Michael Hall (1995) and the Cognitive Psychology concepts of Cognitive Labelling Theory and the Cognitive Triad naturally complement each other in providing insight and understanding as to how beliefs and belief structures are formed. However, the models do need to be linked to provide the fuller picture. The linking mechanism is provided by the vMEMES of the Gravesian approach. For some people, their temperamental Dimensions of Temperament may also be of importance. When he first publicised the Meta-States concept in 1994, Michael Hall pretty much took the world of NLP by storm. Meta-stating, more than anything before that had gone before, provided a structure for understanding how belief systems built up – either positively or negatively. In the Meta-States concept, we take in information from our 5 senses. This produces a ‘primary state’. Most people then apply meaning to the primary state – they interpret what that means – producing a first level meta-state. Carl Gustav Jung (1921) called people who don’t apply an interpretation ‘sensors’; those who interpret – most people! -are ‘intuitors’. The process of interpretation (or meta-stating) of the primary state to produce the first level meta-state is best understood through the… Read More

The Counsellor gets counselled!

Only a few years ago I would never have undergone counselling or therapy. My RED  vMEME’s pride would never have let me submit myself to be helped by someone who couldn’t possibly be as knowledgeable or skilled as me. When a close member of my family elected to go to someone else for counselling rather than come to me, I was mortified. What did it say about me that I couldn’t give them what they needed? I knew the argument that prior relationship dynamics could cloud the judgement of both the counsellor and the client…but, to me, that argument paled into insignificance compared to the vast knowledge and skills I could deploy. In fact that counsellor did a good job and the family member was a lot less troubled afterwards. Yet the counsellor, from what I could make out, knew nothing about the Gravesian approach and didn’t exactly espouse NLP. My wife Caroline had suggested for several years that counselling might benefit me but I had always demurred, convinced that there wasn’t really much wrong with me. I could acknowledge intellectually that I had problems because everyone has problems. To paraphrase Ichak Adizes (1999), the only people without problems are dead people!  But to… Read More

Will the West seize the Opportunity the Peshawar Massacre may offer…?

Could it be that the horrendous events in Peshawar this week might just become a turning point in the rise of violent Islamist extremism…? A ‘watershed moment’?, as Aamer Ahmed Khan postulates for BBC News. That great founding father of Sociology Émile Durkheim (1893) stated that when a particularly horrific crime takes place, there is often a drawing together of the community in a shared revulsion and outrage of the crime. This strengthens social cohesion – the sense of belonging to a community. For a day or 5 it may seem as though much of the world is a community – united and cohesive in its collective horror, outrage and sadness at the school massacre in Peshawar. Such is the public abhorrence that the pressure put on Pakistan’s politicians and military commanders may actually lead to them taking concerted offensive action against the Taliban. For too long Pakistan’s leaders have been divided amongst themselves as to whether the risk of trying to use the militants to exert influence in the region (especially Afghanistan) was worth the terrorist atrocities committed on Pakistani soil and the opprobrium of the Americans…or they were simply indifferent to what the Taliban (either side of the border)… Read More