Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


NLP+ Communication Model

Updated: 11 June 2016 The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in Neuro-Linguistic Programming (NLP) – though it draws heavily on concepts in Cognitive Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Noam Chomsky (1964). The starting point for the Communication Model – perhaps for NLP itself! – is Korzybski’s statement: The Map is not the Territory – which was adopted by Bandler & Grinder to become one of the founding presuppositions of NLP. In other words, we form cognitive representations (maps) of reality (the territory) – but the representation is not actually the reality, just as a map of a place is not actually the place itself but a representation more or less accurate. The concept of cognitive maps had been developed by the likes of Edward C Tolman (1932) and Kenneth Craik (1943); but Korzybski was arguably the first to draw attention to the degree of accuracy (or not!) of our mental maps. According to Korzybski, we delete, distort and/or generalise incoming information (memes) which then affects the way we attribute about both ourselves and… Read More

Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More

A Biological Basis for vMEMES…?

Updated: 16 November 2015 vMEMES, the motivational systems identified in the Gravesian approach and termed such in Spiral Dynamics, clearly have to have a neurological basis. Whatever your views on Dualism and the ‘Mind-Body Debate’ – whether or not we think there is a ‘mind’ or ‘soul’ distinct from the brain – the motivational effect we recognise as the product of what we call a ‘vMEME’ has to have a concomitant pattern of neural activity. So where is it? Or: where are they…the 8 vMEMES identified so far from Clare W Graves research, that is? When Graves career’ imploded in 1978 (due to major health problems), CAT scans – the first technique for providing truly detailed images of the brain – were only just coming onstream and research into the brain was still relatively primitive. With exceptions such as the remarkable mapping of motor and sensory areas of the brain by Wilder Penfield – Wilder Penfield & Edwin Boldry (1937), Wilder Penfield & Theodore Rasmussen (1950) – research was largely dependent on invasive surgery on animals, post-mortems and cognitive and behavioural studies of brain-damaged patients. Early in the 21st Century, the technology to ‘look inside’ the brain is considerably more advanced… Read More

Diagnosis of Depression

Updated: 30 April 2019 In ordinary, everyday discourse, nearly any mood with some element of sadness may be called ‘depressed’. However, for depression to be termed Clinical Depression, it must reach criteria which are generally accepted by clinicians; it is more than just a temporary state of sadness. Generally, when symptoms last 2 weeks or more and are so severe that they interfere with daily living (failure to function adequately), someone can be said to be suffering from Clinical Depression. Clinical Depression affects about 16% of the population at one time or another in their lives.  According to the World Health Organisation (2018a): “Depression is the leading cause of disability worldwide, and is a major contributor to the overall global burden of disease.”The mean age of onset from a number of studies is in the late 20s. There is a gender difference in incidence as roughly twice as many women as men report or receive treatment for Clinical Depression, though the gap is shrinking and this difference disappears after menopause. Up to 25% of females will be diagnosed at some point in their life and up to 12% of men. At any one point in time it is estimated 9% of… Read More

What is Stress?

Updated: 29 December 2019 From a UK survey the Mental Health Foundation (2018) found that, in the year 2017-2018, 74% of people felt so stressed they felt overwhelmed or unable to cope. 46% reported that they ate too much or ate unhealthily due to stress. 29% reported that they started drinking or increased their drinking; and 16% reported that they started smoking or increased their smoking. 51% of adults who felt stressed reported feeling depressed and 61% reported feeling anxious. Of the people who said they had felt stress at some point in their lives, 16% had self harmed and 32% said they had had suicidal thoughts and feelings. 37% of adults who reported feeling stressed reported feeling lonely as a result. The Health & Safety Executive (2018) estimated 15.4 million working days were lost in the UK 2017- 18 as a result of stress, anxiety or Depression. So what is stress? As good a definition of stress as any comes from Richard Lazarus & Susan Folkman (1984): “…negative emotional and physiological process that occurs as individuals try to adjust to or deal with environmental circumstances that disrupt or threaten to disrupt, their daily functioning”. Randolph Nesse & Elizabeth Young (2000)… Read More

Dimensions of Temperament

Updated: 5 December 2020 Looking at the 4 personality types depicted in the graphic above, which most accurately describes you? By ‘you’, we mean the natural you, the you you don’t have to work at, the you which feels most comfortable to you when there are no pressures to be anyone else. We’re talking about the you you were born with: your natural temperamental type. Of course, very, very few people remain totally true to that type in all circumstances – especially when their vMEMES motivate them to do things beyond their temperamental type. (For example, as someone slightly on the Melancholic side, when leading a workshop event, I find my ORANGE’s achievement orientation will lead me to perform in an outgoing, even charismatic way that contains little hint of my natural moderate Introversion.) How much you are any one type will depend on where you tend to locate naturally on each of the 2 Dimensions of Neuroticism and Extraversion. A number of studies have supported Hans J Eysenck’s (1967) contention that our default position on these Dimensions is birthed in us. One such was James Shields (1976) finding that monozygotic (MZ) twins were significantly more similar in Extraversion and Neuroticism … Read More

Symbolic Interactionism

Updated:  19 May 2017 Symbolic Interactionism is an Interactionist approach in Sociology – although it also has a strong influence in Social Psychology, particularly in the use of phenomenonology to exolore the unique experience of the individual. It contrasts with approaches like Marxism and Functionalism which seem to suggest that people are like puppets controlled by the relations of  production or the pattern variables,  Rather than people slotting into their respective slots in the structure of society, Interactionism sees ‘society’ as being created by people actively working at relationships and thus morphing and changing as the dynamics of those relationships morph and change. Symbolic Interactionism is about creating and responding to symbols and ideas (memes). It is this dynamic that forms the basis of Interactionists’ studies. Sociological areas that have been particularly influenced by Symbolic Interactionism include the sociology of emotions, the sociology of health and illness, deviance and crime, collective behaviour/social movements, and the sociology of sex. Interactionist concepts that have gained widespread usage include definition of the situation, emotion work, impression management, looking glass self and total institution. Symbolic Interactionism derived initially from the writings of George Herbert Mead (1934). He argued that people’s selves are social products –… Read More


Updated: 5 December 2020 1988-1996    1997   1998     1999     2000     2001    2002      2003     2004     2005     2006     2007     2008     2009     2010     2011     2012     2013     2014      2015     2016     2017     2018      2019     2020      2021 21st Century Group     HemsMESH     Humber MeshWORKS     Humberside MESH Network A middle class boy, born to parents from the upper working classes who had worked their way up into the lower professional grades, I was privileged to have parents who both cared for me and drove me – especially my father. My parents – like most! – had many faults and left me with more than a few issues – see: The Counsellor gets counselled! Yet overall they gave me a good start in life, pushing me through the 11-Plus and the grammar school system to do what had been almost impossible for upper working class teenagers of their generation: to go to university. I was raised mostly in the Lancashire (now Merseyside) town of St Helens…but the bulk of my family were in nearby Liverpool. And Liverpool, in the early-mid 1960s was the epicentre of the musical and social revolution that began with The Beatles and expanded through ‘Merseybeat’. A tremendously… Read More


Updated: 14 October 2015 “It is certainly a course everyone should do who is involved with young people and their future prospects. BRILLIANT!” – Angela Ogilvie,  Head of Year 9, St Mary’s College, Hull, 2001 What began in February 2001 as An Introduction to Spiral Dynamics & Related Models of Neuro-Linguistic Programming has grown into a range of courses dealing with the theory and applications of Integrated SocioPsychology. (See Courses for details on upcoming open workshops.) The behavioural sciences are concerned with explaining why people behave and think as they do. Unfortunately the behavioural sciences are fractured by both inter-discipline and inter-school differences – which have often escalated into long-running disputes. Additionally there is a reluctance in many university Psychology and Sociology departments to recognise approaches such as Neuro-Linguistic Programming (NLP) which are on the fringe of ‘academia’. (Even though they are often grounded in extensive investigative studies and are supported by much thought and research in the universities themselves!) Integrated SocioPsychology draws upon the Gravesian approach, NLP models such as Neurological Levels and Meta-States, so-called academic or ‘conventional’ Psychology models such as Dimensions of Temperament and Reciprocal Determinism, and much thought in the sociological schools of Symbolic Interactionism and Functionalism – all… Read More

About Me…

Updated: 14/04/20 I’m a qualified teacher, a Master Practitioner in Neuro-Linguistic Programming (NLP) and I’ve been a highly successful business consultant. Until its unfortunate demise in 2017 I was recognised as a Practitioner by the Professional Guild of NLP and still have the right to bear their coat of arms and use the letters ‘PGNLP’ after my name. More than anything, though, I consider myself a sociopsychologist. What on earth is a ‘sociopsychologist’?, I bet you’re asking! Well, a ‘sociopsychologist’ is essentially me(!)…or someone who shares something of my approach to understanding the ‘human condition’. Deeply versed in all key forms and schools of Psychology, increasingly a sociologist by way of a long-running interest in political science and increasingly an understanding of the critical impact biology has upon behaviour, both individually and collectively. I readily acknowledge a range of ‘gurus’, both living and dead, whose work taken singularly is far more important than anything I have conceived. I have benefited particularly from extended interaction with the likes of Meta-States developer L Michael Hall, Spiral Dynamics co-developers Don Beck & Chris Cowan (together and separately), and Susan Blackmore, one of the world’s leading researchers into the concept of memes. My network of contacts includes… Read More