Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


The Process of Change

Updated: 5 April 2019 A French translation of this article by Luc Taesch is available at What is it leads us to change? Do we just suddenly wake up one morning and decide to change? Do we change because we want to or because we have to? Don Beck & Chris Cowan (1996), co-developers of Spiral Dynamics, identified 7 factors which are part of the change process. Beck (2009) later identified another 3 factors; and this article will use Beck’s 10 factors to set a broad frame for understanding change and how and why it takes place. 1. Potential The individual – or, for that matter, the organisation – has to have the capability to change. Beck & Cowan, from the seminal work of Clare W Graves, identified that someone could be in one of 3 states:- Open to the possibilities of change – they are ready for something new. The Open state is often characterised by the acceptance that change is inevitable and a relatively non-judgemental tolerance of differences. Arrested – caught up so much in their present way of thinking and being that change – without the introduction of dissonance – simply will not occur. This is particularly… Read More


Updated: 10 February 2016 Meta-programmes, a key concept in Neuro-Linguistic Programming (NLP), are observable distinctions in mental processing, as reflected in language and behaviour. They act as filters for how and what we let into our heads  – memes from the external world influencing the schemas of our internal representations – and they shape what comes out from us in terms of language and concepts – our schemas becoming memes to influence others. Meta-programmes are usually depicted as poles at the opposite ends of a scalable continuum. The concept of meta-programmes was conceived in the late 1970s by Leslie Cameron Bandler (then wife of NLP co-developer Richard Bandler), building on Noam Chomsky’s groundbreaking work around linguistic patterns reflecting mental filters. David Gordon, Robert Dilts and Maribeth Meyers-Anderson were among Cameron-Bandler’s leading collaborators in identifying the first sets of meta-programmes. As NLP has grown in scope and complexity, so more and more meta-programmes have been charted to identify more and more distinctions. Leading ‘guru’ Wyatt Woodsmall has reputedly talked about having identified over 350 meta-programmes! In 1997 L Michael Hall & Bob Bodenhamer grouped 51 principle meta-programmes into 5 overarching categories: mental, emotional, volitional, response and meta meta-programmes.They also linked meta-programmes to the concept… Read More

NLP+ Communication Model

Updated: 11 June 2016 The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in Neuro-Linguistic Programming (NLP) – though it draws heavily on concepts in Cognitive Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Noam Chomsky (1964). The starting point for the Communication Model – perhaps for NLP itself! – is Korzybski’s statement: The Map is not the Territory – which was adopted by Bandler & Grinder to become one of the founding presuppositions of NLP. In other words, we form cognitive representations (maps) of reality (the territory) – but the representation is not actually the reality, just as a map of a place is not actually the place itself but a representation more or less accurate. The concept of cognitive maps had been developed by the likes of Edward C Tolman (1932) and Kenneth Craik (1943); but Korzybski was arguably the first to draw attention to the degree of accuracy (or not!) of our mental maps. According to Korzybski, we delete, distort and/or generalise incoming information (memes) which then affects the way we attribute about both ourselves and… Read More

Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More


A Tribute to a Pioneering MeshWORK Project written with input from Christopher Cooke inspired by an original report by Matthew Kalman Updated: 8 October 2017 1988-1996    1997   1998     1999     2000     2001    2002      2003     2004     2005     2006     2007     2008     2009     2010     2011     2012     2013     2014      2015     2016     2017     2018      2019     2020      2021 21st Century Group     HemsMESH     Humber MeshWORKS     Humberside MESH Network ‘HemsMESH’ was the first major Gravesian-oriented project in the UK. Technically, it was a ‘pilot’ – which meant in reality things were being tried out as the project went along – which also meant that it was an awesome learning experience for all involved! There was never any official ‘follow-on – but the project was far from a failure as all the key figures in the project went onto to further work with the principles involved. Indeed, for many years afterwards Christopher ‘Cookie’ Cooke, the project leader, carried out work with both individuals and agencies that were involved in it. It also brought to a climax a remarkable 3 years which had seen Wakefield Training & Enterprise Council and Business Link Wakefield & District, 2 organisations rooted in BLUE bureaucracy,… Read More

Symbolic Interactionism

Updated:  19 May 2017 Symbolic Interactionism is an Interactionist approach in Sociology – although it also has a strong influence in Social Psychology, particularly in the use of phenomenonology to exolore the unique experience of the individual. It contrasts with approaches like Marxism and Functionalism which seem to suggest that people are like puppets controlled by the relations of  production or the pattern variables,  Rather than people slotting into their respective slots in the structure of society, Interactionism sees ‘society’ as being created by people actively working at relationships and thus morphing and changing as the dynamics of those relationships morph and change. Symbolic Interactionism is about creating and responding to symbols and ideas (memes). It is this dynamic that forms the basis of Interactionists’ studies. Sociological areas that have been particularly influenced by Symbolic Interactionism include the sociology of emotions, the sociology of health and illness, deviance and crime, collective behaviour/social movements, and the sociology of sex. Interactionist concepts that have gained widespread usage include definition of the situation, emotion work, impression management, looking glass self and total institution. Symbolic Interactionism derived initially from the writings of George Herbert Mead (1934). He argued that people’s selves are social products –… Read More

Hodgson Sealants

Winners of the Hull Daily Mail Management Learning Award 2001 and Business of the Year Award 2002 Redesigning a Company by MeshWORK Updated: 10 April 2009 Hodgson Sealants Ltd, headquarters in Beverley in the East Riding of Yorkshire, is a specialist manufacturer of butyl tapes, putties, cartridge sealants and adhesive tapes, with a workforce of around about 80 and a turnover of around £14M. It sells all over the UK and is Europe’s single biggest supplier of putty, with a small but growing export market – approximately 10% of turnover. North Africa is an increasingly important market. Around the beginning of the new century the company experienced substantial growth – 14% 2001-2002, and a further 10% growth 2002-2003 – enjoying record sales and profits. This growth, however, created its own set of problems which the Senior Management Team decided to resolve through a MeshWORK approach. Being a family firm with a strong sense of tradition, to develop its future, the company inevitably had to reconcile its past. Hodgsons was founded (as Peter Hodgson & Company) by Peter Hodgson in 1968. Peter, very much a single-minded and focused individual, ran his ‘Infant’ company in a fairly autocratic manner. (This is typical of… Read More


Updated: 22 December 2020 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The… Read More

Knowing Me, Knowing You

An Integrated SocioPsychology Guide to Personal Fulfilment & Better Relationships Available as a FREE downloadable PDF!!! (see below) Read what they’ve said about this book! “Best Psychology Book of the Year”– Bill Hajdu, Berkeley, California on 368 pages paperback with comprehensive index, includes 74 diagrams and charts. Available from Trafford Publishing. ISBN 9781412082914 The handsome paperback version of ‘Knowing Me, Knowing You’ can be purchased directly from the Trafford website and Internet retailers such as Amazon and Books Etc.  ‘Knowing Me, Knowing You’ can also be ordered via high street chains such as W H Smith and Waterstones and most reputable high street bookstores, using ISBN-10 1412082919 or ISBN-13 9781412082914. ‘Knowing Me, Knowing Y0u’ is also available as a PDF. The PDF contains 373 pages , with comprehensive index, includes 74 diagrams and charts (most in full colour). About ‘Knowing Me, Knowing You’… Do you want to know more about you – why you do what do, why you think and feel as you do? Do you want to resolve issues – perhaps that have been troubling you for years…? Do you want to understand others more? Do you want to improve key relationships – so that you and the other… Read More

Integrated SocioPsychology

Updated: 20 December 1920 ‘Integrated SocioPsychology’ is the term I have coined for developing a highly-practical and integrated approach to the behavioural sciences… Integrated – the aim is to learn how all the elements of the behavioural sciences and the complementary ‘hard’ sciences’ of Biology and Neuroscience fit together to explain… Psychology – how and why people think and behave as they do in different contexts in different times… Socio – taking into account group dynamics and the influence of culture and the society people live in as those cultures and societies morph and change This page provides a basic overview of the Integrated approach and how the key models link together. More specific detail on the individual models is available on their linked pages. Psychology, Sociology and Anthropology are fractured fields of study, with several different (and often competing!) schools of thought and even areas of exploration. The history of the behavioural sciences is littered with disputes both between those competing schools (which are accepted academically) and also between academia and ‘fringe’ or ‘alternative’ approaches such as Neuro-Linguistic Programming (NLP). The structure of an Integrated approach Integration is made possible by building the structure of SocioPsychology around the frame of… Read More