Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

locus of control’

Glossary D

Nos   A    B    C    D    E    F    G    H    I    J    K    L    M    N    O    P-Q    R    S     T     U    V    W    X-Y-Z Debrief: information provided for a participant at the end of a study by the researcher. During debriefing, the participants should be informed of the true aims of the study, if they have been deceived. Also participants should be able to raise any concerns they have and be given the right to withdraw data. Deeper Level: see Levels of Adaptation. Definition of the Situation: is a fundamental concept in Symbolic Interactionism advanced by the American sociologist William Thomas (1923). It is a kind of collective agreement between people on the characteristics of a situation, and from there, how to appropriately react and fit into it. Establishing a definition of the situation requires that the participants agree on both the frame of the interaction (its social context and expectations) and on their identities (the person they will treat each other as being for a given situation). Deindividuation: the loss of a sense of personal identity that can occur when, for example, in a crowd or when wearing the cap and neck-to-ankle distinctive uniform of an organisation.… Read More

Psychosocial Development

Updated: 23 June 2016 Sigmund Freud’s (1920) concept of the Id can be seen as the self-expressive side of Clare W Graves’ Spiral – with its ultimate and most visceral expression in nodal RED. The development of the self-sacrificial/conformist side of the Spiral also parallels Freud’s thoughts to some considerable degree. Firstly, the PURPLE vMEME’s restriction of BEIGE instinct to gain acceptance sounds like the Freudian Ego’s determination to avoid the consequences of the Id’s behaviours. Then, the Superego’s Conscience element is reflected in BLUE’s drive to ‘do the right thing’; while there are strong echoes of the Superego’s Ego Ideal element – how things should be – in GREEN’s idealistic intentions toward human inter-relations. Thus, while the Psychodynamic approach is frequently criticised these days as ‘unscientific’ and ‘overly fanciful’, it is clear many aspects are still relevant and have much to offer in developing our understanding of Integrated SocioPsychology. No other psychological theorist has yet come up with an explanation – or linked series of explanations – of the ‘human condition’ anything like as comprehensive as Freud’s Psychoanalytic Theory, the first of the Psychodynamic theories. Yet, from the earliest days of Freud’s theorising, it was obvious there were certain inconsistencies… Read More

Is Collectivism being overtaken by Individualism?

Updated: 9 November 2016 It’s been a given in cross-cultural research in the behavioural sciences that Individualism has increasingly dominated in the West since at least the end of World War II while the rest of the world has tended to be collectivistic. In the context of the early 21st Century, this dichotomy provokes 2 key questions:- Was it ever as simple as: West, individualistic; rest of the world, collectivistic – and, if so, how did it get to be so? Is Collectivism being overtaken by Individualism – and, if so, what are the driving factors? Geert Hofstede, Gert Jan Hofstede & Michael Minkov (2010) define Individualism as “the degree to which individuals are integrated into groups”. In individualistic societies, the stress is put on personal achievements and individual rights. People are expected to stand up for themselves and their immediate family, and to choose their own affiliations. By contrast, in collectivistic societies, individuals are seen to act predominantly as members of a lifelong and cohesive group or organisation. People have large extended families which provide safety in exchange for unquestioning loyalty. Individualism, according to Ellen Meiksins Wood (1973), is the moral stance, political philosophy, ideology or social outlook that emphasises the… Read More

Social Change

Updated: 25 August 2020   Social change means some aspect of society, culture or sub-culture changes. The changes may be overt and dramatic and obvious to everyone or they may be more discreet and less obvious…until people come to a realisation society around them has already changed. An example of this is the attitude of the general public in the UK towards welfare and benefits. As Elizabeth Clery shows in the results of the 2012 British Social Attitudes survey (BSA)– see graphic left – there has been an increased perception that people on welfare are over-reliant on their benefits and that cutting benefits won’t harm too many people too badly. The following 2 years’ surveys  showed only the most marginal reversal (3%) of this trend (Sarah Alcock, 2015) and the election in 2015  of a Tory government determined to cut even more could be seen as voter approval of these strategies. This was actually a major attitudinal shift in a country that, for many years, had largely prided itself on a generous attitude to welfare. Yet these more subtle changes in public perception often only become news when surveys like the British Social Attitudes annual survey pick them up. How complex… Read More

Can vMEMES cause Clinical Depression..? #2

PART 2 The frustration of needs Abraham Maslow’s famous Hierarchy of Needs (1943, 1971)  effectively describes the sequential levels of needs/goals of the emerging vMEMES. Eg: PURPLE wants to find safety in belonging; RED craves esteem; etc. As Maslow theorised mainly from case studies, rather than the kind of methodological research Clare W Graves undertook, it’s hardly surprising that his Hierarchy does not match exactly to Graves’ Spiral. However, the match is close enough  – see the Comparison Map – for us to consider Maslowian concerns and principles from the perspective of vMEMES. By doing this, we see not the ‘theoretical needs’ so often associated in a rather abstracted way with Maslow’s Hierarchy but living neurological systems within us desperate to be fulfilled. Maslow’s Hierarchy is looked upon by a number of psychologists as a guide to ‘ideal mental health’. In other words, if an individual is able to progress up the Hierarchy, with their needs met at each level, then they will move beyond the lower subsistence/deficiency levels and start to meet their ‘growth needs’ and eventually their ‘being needs’. According to Marie Jahoda (1958), Self-Actualisation – YELLOW in the Graves construct – is  a key element of ideal mental… Read More

Jerry Coursen on Clare W Graves

June 2004 Jerry Coursen PhD has been on my perceptual radar since shortly after I was first exposed to Spiral Dynamics in Spring 1998. An irregular but highly-thought-provoking contributor to the SD e-lists, his postings struck me as being of a far deeper structure than many others. Over the years we’ve occasionally exchanged thoughts both off- and on-list; and, in Spring 2001, I was privileged to see Jerry make a presentation at Don Beck’s First Annual Confab in Dallas, Texas. His postulation that C-P/RED assumes leadership in the B-O/PURPLE tribe to begin the transition to a C-P/RED power-based system was something I’d not heard before yet fitted with my own experiences in PURPLE/RED organisations. From there on in, I was more than convinced of the calibre of the man’s thinking! The following interview was conducted with Jerry by e-mail during May and June 2004 after he agreed to let me publish A Spiral Perspective on Human Development…? , a piece he wrote about the way he understands the biopsychosocial model of Clare W Graves. The views he expresses in the interview about the need to ‘debug’ and revise Graves in the light of today’s science may be contentious to some; to… Read More


Updated: 10 February 2016 Meta-programmes, a key concept in Neuro-Linguistic Programming (NLP), are observable distinctions in mental processing, as reflected in language and behaviour. They act as filters for how and what we let into our heads  – memes from the external world influencing the schemas of our internal representations – and they shape what comes out from us in terms of language and concepts – our schemas becoming memes to influence others. Meta-programmes are usually depicted as poles at the opposite ends of a scalable continuum. The concept of meta-programmes was conceived in the late 1970s by Leslie Cameron Bandler (then wife of NLP co-developer Richard Bandler), building on Noam Chomsky’s groundbreaking work around linguistic patterns reflecting mental filters. David Gordon, Robert Dilts and Maribeth Meyers-Anderson were among Cameron-Bandler’s leading collaborators in identifying the first sets of meta-programmes. As NLP has grown in scope and complexity, so more and more meta-programmes have been charted to identify more and more distinctions. Leading ‘guru’ Wyatt Woodsmall has reputedly talked about having identified over 350 meta-programmes! In 1997 L Michael Hall & Bob Bodenhamer grouped 51 principle meta-programmes into 5 overarching categories: mental, emotional, volitional, response and meta meta-programmes.They also linked meta-programmes to the concept… Read More


Updated: 19 December 2016 ‘Selfplex’ is the term used by Susan Blackmore (1999) to depict ‘self’ effectively as the key confluence of schemas – ‘the ultimate memeplex‘ – which provides the concept of ‘I’, the cognitive awareness of who I am, how I think, what I feel, what I believe…why I am the way I am. Someone’s sense of identity or identities. The term ‘ego’ is widely used in Psychology and the other behavioural sciences as a cipher for ‘self’. It has even entered mainstream popular language in usages such as: “That’s egocentric” or “He’s got a lot of ego”. The very diversity of usages makes it too vague to use as a term for ‘self-concept’ – though it is often used in that context – which is why ‘selfplex’ is preferable. Sigmund Freud (1923b) used ‘Ego’ in a very specific yet cohesive sense. It is a force which attempts to balance the motivations of the Id and the Superego where they compete for dominance and restrains the more socially-unacceptable demands of the Id. This latter function can be seen in the way the PURPLE vMEME submits to the family or group to gain acceptance. Yet Freud also perceived the Ego as… Read More

Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More

A Biological Basis for vMEMES…?

Updated: 16 November 2015 vMEMES, the motivational systems identified in the Gravesian approach and termed such in Spiral Dynamics, clearly have to have a neurological basis. Whatever your views on Dualism and the ‘Mind-Body Debate’ – whether or not we think there is a ‘mind’ or ‘soul’ distinct from the brain – the motivational effect we recognise as the product of what we call a ‘vMEME’ has to have a concomitant pattern of neural activity. So where is it? Or: where are they…the 8 vMEMES identified so far from Clare W Graves research, that is? When Graves career’ imploded in 1978 (due to major health problems), CAT scans – the first technique for providing truly detailed images of the brain – were only just coming onstream and research into the brain was still relatively primitive. With exceptions such as the remarkable mapping of motor and sensory areas of the brain by Wilder Penfield – Wilder Penfield & Edwin Boldry (1937), Wilder Penfield & Theodore Rasmussen (1950) – research was largely dependent on invasive surgery on animals, post-mortems and cognitive and behavioural studies of brain-damaged patients. Early in the 21st Century, the technology to ‘look inside’ the brain is considerably more advanced… Read More