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Aligning, integrating and applying the behavioural sciences

Kelley’

Social Change #2

Part 2 Lower Left Quadrant and Minority Influence Social heroes usually can achieve little or nothing on their own. They need collaborators and, if they are leaders, they need followers. This means the social hero has to convert others to their cause and, thus, create a minority influence. The more people are converted to the cause, the more conversion to the cause (as a process) picks up momentum – the ‘snowball effect’ (Eddy Van Avermaet, 2001). Eventually the minority grows into a snowball so large that it becomes the majority. The social hero in the Upper Left is influencing culture and thought in the Lower Left. So how does a social hero convert others and how does a minority gain enough converts to become a majority? Giddens posits that people in general have a deep-seated need for ‘ontological security’, that their world is orderly, stable and predictable. Therefore, by their actions most people most of the time reinforce the existing culture and structure, There is a sort-of natural resistance to change. Just how resistant to change will vary as to which vMEMES dominate in a culture; individual resistance will also vary as to where that person is on their Dimensions of Temperament. People… Read More

Romantic Relationships: Economic Theories

Relaunched: 27 November 2018 Simon Green et al (2016, p149-150) write: “The economic approach works on the assumption that people run relationships in a similar way to a joint bank account – keeping an eye on what they and their partner are putting into and getting out of the relationship. The theories share the view that people may choose to move on if someone else offers a better ‘deal’, in a similar way to a bank offering an incentive to join them. Economic theories help to explain how couples keep their relationship going and the decision to stay or go when relationships get into difficulties.” Social Exchange Theory Developed by John Thibaut & Harold Kelley (1959) from the work of George Homans (1958), this approach is based on the precept that people try to maximise the rewards from a relationship – eg: attention, affection – while minimising the costs – eg: time and effort, dealing with the other person’s emotional problems. The underlying assumptions is that people seek out and maintain those relationships in which the rewards exceed the costs. The minimum acceptable  for a relationship to form and be sustained is that rewards received should at least equal rewards given. The establishment of a… Read More

Social Change

Updated: 25 August 2020   Social change means some aspect of society, culture or sub-culture changes. The changes may be overt and dramatic and obvious to everyone or they may be more discreet and less obvious…until people come to a realisation society around them has already changed. An example of this is the attitude of the general public in the UK towards welfare and benefits. As Elizabeth Clery shows in the results of the 2012 British Social Attitudes survey (BSA)– see graphic left – there has been an increased perception that people on welfare are over-reliant on their benefits and that cutting benefits won’t harm too many people too badly. The following 2 years’ surveys  showed only the most marginal reversal (3%) of this trend (Sarah Alcock, 2015) and the election in 2015  of a Tory government determined to cut even more could be seen as voter approval of these strategies. This was actually a major attitudinal shift in a country that, for many years, had largely prided itself on a generous attitude to welfare. Yet these more subtle changes in public perception often only become news when surveys like the British Social Attitudes annual survey pick them up. How complex… Read More

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Time to turn against Cannabis!

The dangers of cannabis use are back on the front pages thanks to a report just published in The Lancet from a team led by Theresa Moore & Dr Stanley Zammit. From their meta-analysis of 35 studies from around the world, Moore & Zammit inferred that any use of cannabis – which means even taking the drug just once – was associated with a 41% greater risk of experiencing some form of psychosis – and possibly even developing full-blown Schizophrenia. People who smoked the most cannabis were the most likely to suffer a psychotic breakdown; for frequent users, the risk rose to between 50% and 200%. Overall, cannabis could be to blame for one in seven cases of Schizophrenia and other life-shattering mental illness. With up to 40% of teenagers and young adults in the UK believed to have tried cannabis, the researchers estimated that the drug could be behind 14% of cases of Schizophrenia and other psychotic illnesses. Perhaps fortuitiously Gordon Brown announced on 18 July that the status of cannabis was to be considered as part of a wide-ranging drugs review commissioned by Home Secretary Jacqui Smith. The Brown-Smith move was initiated a week after former Tory Party leader Iain Duncan Smith called for reclassification of cannabis from ‘C’ back to ‘B’ in… Read More