Conformity & Obedience #2

PART 2 More research into conformity Timothy Williams & Shunya Sogon (1984) looked at Japanese students belonging to a sports club and found that normative influence was much greater when participants cared about the opinions of other group members. The higher level of conformity found by Williams & Sogon may reflect the collectivistic nature of Japanese society and, therefore, may not be generalisable beyond similar societies. However, it shows clearly the influence of fitting in with those you with whom you have a belonging connection – that connection fulfilling the needs of the PURPLE vMEME. Supporting this, Paul McGhee &, Richard Teevan (1967) found that students high in the need for affiliation were more likely to conform. Dominic Abrams et al (1990) found an in-group influence, proposing that their 1st-year Psychology students would show more conformity if the other group members were perceived to be in the same in-group (Psychology students from a nearby university) than if they were from an out-group (Ancient History students from the same university). Accordingly, there was conformity on 58% of trials when in the presence of an in-group but only 8% with an out-group. Morton Bogdonoff et al (1962) found arousal levels were high in all participants once they were faced with the opposing judgements of… Read More