Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


Can vMEMES cause Clinical Depression..? #2

PART 2 The frustration of needs Abraham Maslow’s famous Hierarchy of Needs (1943, 1971)  effectively describes the sequential levels of needs/goals of the emerging vMEMES. Eg: PURPLE wants to find safety in belonging; RED craves esteem; etc. As Maslow theorised mainly from case studies, rather than the kind of methodological research Clare W Graves undertook, it’s hardly surprising that his Hierarchy does not match exactly to Graves’ Spiral. However, the match is close enough  – see the Comparison Map – for us to consider Maslowian concerns and principles from the perspective of vMEMES. By doing this, we see not the ‘theoretical needs’ so often associated in a rather abstracted way with Maslow’s Hierarchy but living neurological systems within us desperate to be fulfilled. Maslow’s Hierarchy is looked upon by a number of psychologists as a guide to ‘ideal mental health’. In other words, if an individual is able to progress up the Hierarchy, with their needs met at each level, then they will move beyond the lower subsistence/deficiency levels and start to meet their ‘growth needs’ and eventually their ‘being needs’. According to Marie Jahoda (1958), Self-Actualisation – YELLOW in the Graves construct – is  a key element of ideal mental… Read More

Attachment Theory

Updated: 10 October 2017 Mary Ainsworth & Sylvia Bell (1970) define an attachment as:  “An affectional tie that one person or animal forms between himself and another specific one – a tie that binds them together in space and over time. The behavioural hallmark of attachment is seeking to gain and maintain a certain degree of proximity to the object of attachment.” Rudolph Schaffer (1996) adds that separation from the attachment figure can lead to distress. Daphne Maurer & Charles Maurer (1988)  state that attachments “…are welded in the heat of interactions.”  Modern affective Attachment Theory, in its application to infants, has its origins in the work of John Bowlby. Bowlby was a psychoanalyst and psychiatrist working at the London Child Guidance Clinic in the 1930s. He had become interested in the effect of children’s disrupted relationships with their parents when, as a medical student, he volunteered to work in a residential children’s home and encountered a range of abnormal behaviours. His famous study of 44 ‘juvenile thieves’ (1944) identified Maternal Deprivation as being associated with delinquency and all sorts of problematic emotional and behavioural issues, including in the extreme what Bowlby termed ‘Affectionless Psychopathy’, the symptoms of which are now incorporated into Reactive Attachment Disorder. Bowlby’s… Read More


Updated: 19 December 2016 ‘Selfplex’ is the term used by Susan Blackmore (1999) to depict ‘self’ effectively as the key confluence of schemas – ‘the ultimate memeplex‘ – which provides the concept of ‘I’, the cognitive awareness of who I am, how I think, what I feel, what I believe…why I am the way I am. Someone’s sense of identity or identities. The term ‘ego’ is widely used in Psychology and the other behavioural sciences as a cipher for ‘self’. It has even entered mainstream popular language in usages such as: “That’s egocentric” or “He’s got a lot of ego”. The very diversity of usages makes it too vague to use as a term for ‘self-concept’ – though it is often used in that context – which is why ‘selfplex’ is preferable. Sigmund Freud (1923b) used ‘Ego’ in a very specific yet cohesive sense. It is a force which attempts to balance the motivations of the Id and the Superego where they compete for dominance and restrains the more socially-unacceptable demands of the Id. This latter function can be seen in the way the PURPLE vMEME submits to the family or group to gain acceptance. Yet Freud also perceived the Ego as… Read More

Good Boys gone bad…?

Updated: 29 October 2016 Some years ago I encountered ‘Johnny’ and his younger brother, ‘Harry’, at a school I taught at in a run-down town in East Yorkshire. Their behaviour tended towards the extreme – although I have come across worse in my time as a teacher! – but was not that far removed from the behaviour of many boys (and some girls!) in secondary schools in deprived areas. As I taught both boys and had Harry in my tutor group, I learned a fair amount about their backgrounds and factors which influenced their attitudes and behaviours. I developed this diagnostic case study and recommendations from those experiences. My experiences in schools since, my conversations with other educationalists and my readings in Sociology and Psychology leave me still convinced that schools and society in general fail this kind of child. The case study is updated with more of my understanding in Integrated SocioPsychology. ‘Johnny’ was an ‘interesting’ 11-year who came to the school I was teaching at to start Year 7. He was bright, enthusiastic, eager both to learn and to show off his knowledge – almost always the first to have his hand up to answer a question. He was often ahead… Read More

A Biological Basis for vMEMES…?

Updated: 16 November 2015 vMEMES, the motivational systems identified in the Gravesian approach and termed such in Spiral Dynamics, clearly have to have a neurological basis. Whatever your views on Dualism and the ‘Mind-Body Debate’ – whether or not we think there is a ‘mind’ or ‘soul’ distinct from the brain – the motivational effect we recognise as the product of what we call a ‘vMEME’ has to have a concomitant pattern of neural activity. So where is it? Or: where are they…the 8 vMEMES identified so far from Clare W Graves research, that is? When Graves career’ imploded in 1978 (due to major health problems), CAT scans – the first technique for providing truly detailed images of the brain – were only just coming onstream and research into the brain was still relatively primitive. With exceptions such as the remarkable mapping of motor and sensory areas of the brain by Wilder Penfield – Wilder Penfield & Edwin Boldry (1937), Wilder Penfield & Theodore Rasmussen (1950) – research was largely dependent on invasive surgery on animals, post-mortems and cognitive and behavioural studies of brain-damaged patients. Early in the 21st Century, the technology to ‘look inside’ the brain is considerably more advanced… Read More

vMEME Stacks

Updated; 25 May 2016 In terms of Integrated SocioPsychology a vMEME stack is simply the spread of vMEMES influencing the selfplex and their strengthening and weakening – brightening and dimming, flowing and ebbing – across different domains of life and relative to the life conditions impacting upon the individual, group or organisation and what their focus is. In their 1996 book ‘Spiral Dynamics’ Don Beck & Chris Cowan introduced what became known as ‘the fried egg’ to illustrate how different vMEMES formed a stack. Always, of course, BEIGE is at the core. If BEIGE stops functioning, we lose our will to live! In the higher fried egg the person is primarily PURPLE-centred but with a large dose of RED and some emergent BLUE. This person is very likely to be narcissistic and family-oriented. With PURPLE dominating in that environment, family, in fact, is a huge part of their life. It’s quite likely that extended family – grandparents, cousins, aunts/uncles – will feature quite markedly on their social calendar. They are also likely to be very defensive of their family and family members. There may be other forms of belonging that are extremely important to them – eg: church/synagogue/mosque/temple, club, women’s organisation or work colleagues. This person’s… Read More

Biological Factors in Crime

Updated: 7 December 2016 Are criminals born or ‘made’? This is a question which has vexed philosophers for millennia and psychologists and sociologists since the dawn of the behavioural sciences early in the 19th Century. The deterministic view offered by biological explanations for criminality – ie: you have no real choice, it’s in your biological make-up – have major implications for how society treats criminals – especially violent ones.  Biological theories assert criminal behaviour has a physiological origin, with the implication that the ‘criminal’, therefore, has difficulty not committing crime because it is ‘natural’ –  ie: the ‘born criminal’ concept. Biological determinism can be used to undermine the legal concept of criminal responsibility: criminals are held to be personally and morally accountable for their actions. Only when the Law of Diminished Responsibility is applied in cases of self-defence and mental illness – and in some countries (eg: France) ‘crimes of passion’ (temporary insanity) – is the defendant assumed not to have acted from their own free will. 3 cases illustrate how biological arguments have been used as mitigating factors to reduce the level of criminal responsibility:- In 1994 Stephen Mobley was sentenced to death for shooting dead the manager of an American branch of Domino’s Pizza. He was also found… Read More

Crime & Deviance – the Difference

12 June 2020 Crime can be defined as the form of deviance that involves an infraction of the criminal law and is subject to official punishment. Not all laws are criminal – civil law and constitutional law are 2 other key areas of the law. Not all illegal acts are necessarily deviant – eg: in the UK it is illegal to use your mobile phone (without it being handsfree) while driving but the sheer number of people who do so suggests that they do not see that behaviour as deviant. Sociologists have suggested 2 distinct definitions of deviance: normative and relativistic. Deviance: the Normative Definition This definition can be summed up as ‘the violation of social norms’. Thus, deviance is culturally determined. Deviance is often thought of in terms of deviation from accepted social standards – eg: certain kinds of sexual behaviour or drug use. However, people who are mentally ill are often treated as deviants. (See What is Mental Illness? ) Even harmless eccentrics may be considered deviant – or, according to Erich Goode (2008), people who have been heavily tattooed or pierced. In some cultures, deviation from a strict political and/or religious orthodoxy is considered deviant and may invoke penalties under… Read More


Updated: 09/06/18 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The colours applied… Read More

Muslims, take back Your Religion from the Psychopaths of UnIslamic State!

It’s time the world turned on ‘UnIslamic State’ (ISIS) and destroyed it. It’s time every Muslim who upholds the 5 Pillars of Islam not only said  “not in our name” and “not for our faith” but took action, directly or indirectly, to stop these psychopathic arseholes. Thursday on BBC Radio 4’s PM programme, there was a debate about which was the more serious challenge: the Russian-backed insurgency in Eastern Ukraine and the effect that is having on relations between Russia and the West or UnIslamic State. (Much of the media still insist on referring to them as ‘Islamic State’ in spite of multiple requests from leading Islamic thinkers to use alternative terms such as ‘UnIslamic State’ which do not confer on them a sheen of validity.) Personally, for all that Eastern Ukraine looks like an era-defining crisis in West-Russia relations, I have no doubt that UnIslamic State is by far the greater threat. It’s not just the gut-wrenching video of a young man being burned alive…it’s not even the trail of beheadings, crucifixions, mass executions and other atrocities which came before it (and undoubtedly are still being carried out as I write)…it’s the potential for catastrophe that UnIslamic State seem determined to pursue. The self-styled ‘caliph’ Abu Bakr al-Baghdadi doesn’t do… Read More