Social Change #2

Part 2 Lower Left Quadrant and Minority Influence Social heroes usually can achieve little or nothing on their own. They need collaborators and, if they are leaders, they need followers. This means the social hero has to convert others to their cause and, thus, create a minority influence. The more people are converted to the cause, the more conversion to the cause (as a process) picks up momentum – the ‘snowball effect’ (Eddy Van Avermaet, 2001). Eventually the minority grows into a snowball so large that it becomes the majority. The social hero in the Upper Left is influencing culture and thought in the Lower Left. So how does a social hero convert others and how does a minority gain enough converts to become a majority? Giddens posits that people in general have a deep-seated need for ‘ontological security’, that their world is orderly, stable and predictable. Therefore, by their actions most people most of the time reinforce the existing culture and structure, There is a sort-of natural resistance to change. Just how resistant to change will vary as to which vMEMES dominate in a culture; individual resistance will also vary as to where that person is on their Dimensions of Temperament. People… Read More