Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

Hierarchy of Needs’

Shades of Leadership

A Case Study in Leading for the Followers This case study was published in Russ Volckmann’s Integral Leadership Review e-zine – – March 2006. A version of the Hodgson Sealants story, with some different emphases, can be found in the Case Studies section of this site. A few years ago, I was invited to work with Hodgson Sealants Ltd, a Yorkshire-based family firm. They were a leading manufacturer of sealants and Europe’s single biggest supplier of putty. They were beginning to penetrate North Africa and other markets beyond the European continent. For the previous 30-plus years, the company had been run as the personal fiefdom of founder Peter Hodgson. His word was law and he could change the law, even on a day to day basis, as he saw fit. But the majority of his workforce, who had been with him, more or less since the company’s inception, were unwaveringly loyal. They loved him; and he looked after them in the manner of a beneficent feudal lord. The company had been a phenomenally successful for a smaller business and, at the time I became involved, had a turnover of over £10M and employed around 110 people. Things hadn’t changed much at Hodgsons over the years; but the world around them was changing – as Peter’s two… Read More

The SME Spiral

This article was published in the January 2005 edition of Quality World, the magazine of the Insitute of Quality Assurance (Brtain’s – and arguably the world’s! – foremost institution for the development and propagation of quality). It was written in response to expressions of frustration by consultants working with SMEs in the magazine’s August 2004 issue. A draft of the article was published on this web site for several months under the title ‘SMEs and ISO 9000’. The revised version above is identical to that published in Quality World – save for references to the models used. (In the IQA version, readers were directed to sidebars containing basic introductions to Adizes LifeCycle and Spiral Dynamics. Here, the links are to other pages containing information on the models.) My thanks to Quality World editor Nicky Farmer for her input in refining the article for commercial publication. Since the heady days of the DTI Enterprise Initiative in the late 1980s, survey after survey has failed to show any real improvement in the competitiveness of the SME end of British industry. Why is this? ISO 9000, Investors in People, business planning schemes, marketing projects, NVQs, Modern Apprenticeships, SMART innovation awards – the list is endless – have all failed to have the desired wide-scale impact their developers dreamed of.This is particulary… Read More

How the Brain develops the Mind

with minor editing by Chris Cowan This feature was originally published on the old Humberside Partnership Connexions web site in June 2001. Developed by Don Beck & Chris Cowan (1996) from the ground-breaking work of Clare W Graves (1970) and integrating Richard Dawkins’ (1976) concept of ‘memes’, Spiral Dynamics expands exponentially Abraham Maslow’s (1943) human motivation model, Hierarchy of Needs. It is the most advanced of the ‘Levels of Existence’ theories – yet, at the same time, its ‘map’ of human motivation is very easy to use. The biggest field trial of Spiral Dynamics to date was in South Africa in the early-mid 1990s when Don Beck used it to help Nelson Mandela and F W DeKlerk design the transition from Apartheid to multi-cultural democracy. However, it has also influenced the Community Policing Policy of Victoria, New South Wales, been championed as a means of investigating new strands of racism on the Atlantic Seaboard and more recently has been taken up by Dutch Traffic Planners(!). The work of Neuro-Linguistic Programming (NLP) psychologist Robert Dilts (1990) on Neurological Levels provides a useful frame for understanding Spiral Dynamics. Dilts identifies that the mind orders its perceptions of the world at 5 levels…. Identity… Read More


Adult Education Teacher 1988-1996    1997   1998     1999     2000     2001    2002      2003     2004     2005     2006     2007     2008     2009     2010     2011     2012     2013     2014      2015     2016     2017     2018      2019     2020      2021 21st Century Group     HemsMESH     Humber MeshWORKS     Humberside MESH Network January-March: Delivered Psychology Topics – Prejudice & Obedience, Romantic Relationships and  Mental Health for Rossett’s Extended Schools Adult Education Programme. Commentary: For several months Extended Schools coordinator Malcolm Howe and I had been kicking around the idea of an ‘intermediate’ course for ‘graduates’ of the ‘Understanding Yourself & Others – an Introduction to Psychology’ course to further their leaning. When ‘Psychology Topics’ was finally staged, we were amazed at the number of participants who enrolled – having to cap enrolment at 16 for logistical reasons. About half came from the previous ‘Introduction…’ courses but just as many were totally new to my training. Malcolm had asked me to design the course so it wasn’t completely essential to have been on the ‘Introduction…’ course (though, clearly, it would help!) and I paired ‘newbies’ with ‘oldies’ when drawing upon concepts from the earlier programme. While there was a little drop out and not everyone could… Read More

Modernisation Theory vs Stratified Democracy #4

PART 4 Stratified Democracy Stratified Democracy, as defined by Don Beck (2000b), shifts the focus from economic development to cultural mindsets, with the understanding that the prime area for ‘development’ is sociopsychological rather than economic or fiscal. The aim of ‘development’ in this paradigm is not to become a consumeristic society along the lines of the Western model – though that may well be what some developing countries eventually become. The aim is for the country to be ‘healthy’ in itself – ie: the sociopsychological well-being of the peoples and the inter-relations between the different internal groupings of whatever type – and to have ‘healthy’ relations with other countries of whatever type. Achieving these healthy states at whatever level a country is at facilitates it moving on to whatever is next on the Spiral. In terms of governance, Stratified Democracy proposes that a core element of Democracy – representative government – be implemented in such as way as to fit with the values and norms – the culture – of the people to be governed. In 4Q/8L terms, this means constructing the Lower Right (the form of government) to match the Lower Left (culture of the people to be governed). As Elza Maalouf… Read More

Modernisation Theory vs Stratified Democracy #3

PART 3 World Systems Theory If Dependency Theory is an incomplete critique of Modernisation Theory, Wallerstein provides a more complete model with World Systems Theory which was developed specifically as a response to criticisms of Dependency Theory and an extension of Frank’s ideas. It is based on 4 underlying principles :- Individual countries or nation-states are not an adequate unit of sociological analysis. Wallerstein held that the focus must be on the overall social system that transcends national boundaries – as it has done for centuries – and not on the concept of nation-state exploiting nation-state, as per Frank. Capitalism has created the world order or ‘modern world system’ (MWS) because capital has always ignored national borders in its search for profit. Dominated by the logic of profit and the market, the MWS forms one unified system. Wallerstein builds upon Dependency Theory by proposing that the MWS is characterised by an economic division of labour made up of a structured set of relations between 3 types of Capitalist zone:- (i) the ‘core’ – the developed countries which control world trade and monopolise the production of manufactured goods (ii) the ‘semi-periphery’ – countries like Brazil and South Africa which have urban centres… Read More


PART 4 How complex is people’s thinking? The issue of just how far the bulk of any population ascend the Spiral/Hierarchy – experience the emergence of vMEMES in an ascending sequence – is a contentious one. In 1996 Beck & Cowan conjectured that the percentages of the world’s population dominated by a nodal vMEME in their thinking was:- BEIGE: 0.1% PURPLE: 10% RED: 20% BLUE: 40% ORANGE: 30% GREEN: 10% YELLOW: 1% TURQUOISE: 0.1% The percentages, of course, don’t add up to 100% and there is no breakdown of percentage to continents, cultures or societies. Cowan (Chris Cowan & Nastasha Todorovic, 2006b) has admitted that the figures were a (very!) rough interpretation/extrapolation of various data sets (including United Nations data) while Beck has never commented (for public consumption) on the estimates. Nonetheless, in general it supported the notion that the bulk of the population – the Western population, at least – were not significantly beyond a BLUE (Kohlberg) or BLUE/orange (Loevinger) way of thinking. Further support for this notion came from research using Kohlberg’s concepts. Using what effectively was a 9-stage model incorporating 3 sub-stages, Lawrence Walker, Brian De Vries & Shelley Trevethan (1987) found general agreement with Kohlberg. They interviewed 40 boys and 40 girls… Read More


PART 2 The Ist Tier BEIGE (A-N) (Maslow’s Survival; Loevinger’s Pre-Social) This vMEME is concerned with basic survival needs and is bottom of the Spiral. It is instinctive and does not lend itself to cognitive thought as such. Air, food and water, sleep, shelter from the elements and sex for procreation (rather than pleasure or affection) are the very basic drives which characterise this vMEME. If these requirements are not met (with the partial exception of sex for procreation), the human body simply cannot continue to function. If the BEIGE driver ceases to work, then we will die because we simply will not do what we need to do to survive. BEIGE ceasing to function is almost certainly what is meant when we say that someone has lost the will to live. Much of what Evolutionary Psychology has to say about the essentials of human nature is centred at this pre-cognitive, animalistic level. BEIGE/PURPLE (A-N/B-O) There is not enough reliable data to break this transition down into exiting and entering phases. The organism is beginning to show signs of cognition. Graves (1978/2005, p214) referred to it as the beginning of “viable psychological life”. Basic cause-and-effect assumptions start to be made. Primitive… Read More

Value Systems as Foresight Frameworks

by Marcus P Barber Summer 2005 Marcus Barber, CEO of Looking Up Feeling Good Pty Ltd, is a leading Strategic Futurist in Australia. His work straddles academic, commercial and governmental operations. This article, in which he hypothesises about vMEMETIC (value system) perceptions of time, was first published in ‘Futures Research Quarterly’ (Summer 2005) and is republished here with the kind permission of the author. Contact Marcus by e-mail to learn more about his work. The hypothesis of this paper proposes that value systems, as initially identified by Clare W Graves (1970) and subsequently developed by Don Beck & Chris Cowan (1996) into the Spiral Dynamics model, provide clues as to how people approach the subject of time. By identifying someone’s central values system (VS), we are able to anticipate their likely approach to time, their orientation toward the future (and, therein, foresight) and their potential expectations of the outcomes of planning. We are also made cognoscente of the fact that varying life conditions demand alternative methods of resolution. As such, the ability to consider the future for each of the value systems is influenced by differing factors of importance; and foresight practitioners and strategic planners will benefit greatly from being aware… Read More

Glossary S

Nos   A    B    C    D    E    F    G    H    I    J    K    L    M    N    O    P-Q    R    S     T     U    V    W    X-Y-Z Sample: Sample Bias: Sanguine: Schema: the term  means any cognitive structure or encoded packet of information in the mind-brain. That cognitive structure, according to Susan Fiske & Shelley Taylor (1991), “contains knowledge about a thing, including its attributes and the relations among its attributes”. Michael W Eysenck & Cara Flanagan (2001)  say schemas – the plural is sometimes referenced as ‘schemata’ –  are socially determined, learned and refined through social exchanges. When schemas are shared culturally in this way, they effectively function as memes. Schizophrenia: a severe mental illness where contact with reality is impaired (psychosis) and the sufferer finds that thoughts and feelings often don’t fit together. Symptoms commonly associated with this illness include bizarre delusions and auditory hallucinations (hearing voices); although neurocognitive defecits in memory, organisation and planning and language impairments (speech peculiarities) are also frequent.There are considered to be 5 classifications of Schizophrenia:- ○ Disorganised – characterised by delusions, hallucinations, incoherent speech and large mood swings ○ Catatonic – where the ‘patient’ has periods of peculiar or very limited activity and mobility –… Read More