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Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

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Nos   A    B    C    D    E    F    G    H    I    J    K    L    M    N    O    P-Q    R    S     T     U    V    W    X-Y-Z McDonaldisation: George Ritzer (1993) argues that the fast food restaurant is the ultimate model of rationalisation, based on 4 key elements:- Efficiency – economies of scale, assembly line production of food and limited menus cut costs and facilitate the fast processing of customers Calculability – every aspect of the food production and consumption is measured and evaluated on the basis of rational calculation Predictability – Ritzer states “in a rational society people prefer to know what to expect in all settings at all times”. So customers should be able to enter a McDonald’s anywhere in the world and have exactly the same experience. Control – through training, supervision and technology, McDonald’s exercise rigid control of their employees and the food production process. There is even a degree of control of the customers, with hard seats, bright lights and, in some cases, security guards to make customers behave themselves and do not linger over their meal Ritzer and later commentators such as Soumyaditya Dasgupta (2015) see McDonaldization is a by-product of ‘Americanization’ or ‘Westernization’ which… Read More

Bibliography S

A    B    C    D    E    F    G    H    I    J    K    L    M    N    O    P-Q    R    S     T     U    V    W    X-Y-Z Sabbioni, M E E (1991): ‘Cancer and Stress: a Possible Role for Psychoneuroimmunology in Cancer Research?’ in Cary Cooper & Maggie Watson (eds): ‘Cancer and Stress: Psychological, Biological and Coping Studies’ (Wiley, Chichester) Sachs, Jeffrey (2005): ‘Why Aid does work’ (BBC News) http://news.bbc.co.uk/1/hi/sci/tech/4210122.stm (Accessed: 01/01/17) Sachs, Jeffrey (2011): ‘Stop this Race to the Bottom on Corporation Tax’ in Financial Times (28 March) Sachs, Wolfgang, Reinhard Loske & Manfred Linz (1998): ‘Greening the North: a Post-Industrial Blueprint for Ecology and Equity’ (Zed Books, London) Saggar, Shammit & Joanna Drean (2001): ‘British Public Attitudes and Ethnic Minorities’ (Performance & Innovation Unit, Cabinet Office, London) Sagi, Abraham, Marinus Van Ijzendoorn, Ora Aviezer, Frank Donnell & Ofra Mayseless (1994): ‘Sleeping out of home in a Kibbutz Communal Arrangement: It makes a Difference for Infant-Mother Attachment’ in Child Development 65/4 Sagi, Abraham, Marinus Van IJzendoorn & Nina Koren-Karie (1991): ‘Primary Appraisal of the Strange Situation: a Cross-Cultural Analysis of Preseparation Episodes’ in  Developmental Psychology 27/4 Sahlins, Marshall (1997): ‘The Original Affluent Society’ in Majid Rahnema, Victoria Bawtree (eds): ‘The Post Development Reader’… Read More