Prejudice & Discrimination Theories #3

PART 3 Common In-Group Identity Model The Common In-Group Identity Model is a theoretical model proposed by Samuel Gaertner et al (1993) that outlines the processes through which inter-group bias may be reduced. It is derived from the Social Identity Theory approach to inter-group behaviour. The model describes how intergroup bias can be reduced if members of different groups can be persuaded to see themselves to be part of the same, larger group, then they would develop more positive attitudes of the former out-group members. An individual will change the way they view the out-group through re-categorising former out-group members as members of the enlarged in-group. In other words, their existing schema set is modified by taking on board memes of shared values. Re-categorising is driven by giving the different groups a ‘common out-group’ that they are concerned about. Thus, they start to see themselves as having a shared in-group identity against the shared out-group. Eg: in soccer Manchester United vs Liverpool fan conflicts can be transcended by getting both sets of fans to see themselves as being England supporters vs Scotland supporters. Working together against the common ‘enemy’ creates a sense of homogeneity amongst the former opponents. Importantly, while re-categorisation… Read More