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Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

ego investment’

Boris and Trump: How do They get away with it?

Boris Johnson has learned very well from his hero, Donald Trump. If the populist right-wing leader of a ‘democratic’ country contradicts himself repeatedly, breaks his promises, has a scurrilous personal life, makes deeply offensive and totally insensitive remarks about anything and anybody, and even tells bare-faced lies, he can get away with it. That’s provided he’s got the right-wing press totally on his side; they attack and smear his opponents with unsubstantiated half-truths and even outright lies, and its journalists avoid taxing the leader and his close political allies with probing questions. Even when the leader’s opponents are succeeding in exposing the corruption of the leader and his cronies. It also helps a great deal, if you have organisations like Cambridge Analytica and lots of Russian bots manipulating social media on your behalf. Daniel Dale at CNN is just one analyst who has delved into what he terms Trump’s “bombardment of lies — Trump’s unceasing campaign to convince people of things that aren’t true.” He goes on to write:- “Trump made more than 2,700 false claims this year [2019]. (We’re still calculating the final total.) Some of them were innocent slips, some of them little exaggerations. But a large number of… Read More

Assimilation-Contrast Effect

Updated: 4 October 2015 The Assimilation-Contrast Effect is grounded in Social Judgement Theory, developed by Muzafer Sherif & Carl Hovland (1961) and Muzafer Sherif & Carolyn Wood Sherif (1968). According to Muzafer, when a potential issue of conflict arises, people – individual or group – approach it with one of 3 ‘latitudes’:- Latitude of Acceptance: – consists of the information you find pleasing and acceptable Latitude of Rejection: – consists of the information you find objectionable Latitude of Noncommitment: – consists of information you find neither pleasing nor objectionable The key to which latitude information fell into would depend on the level of ego investment – ie: how important the issue was to you personally and how committed to it you were. In other words, how much your sense of self-esteem was involved – clearly the domain of the RED vMEME. Muzafer found that working in the Latitude of Acceptance led to what he called an ‘assimilation effect’ – ie: you will find to some degree acceptable information that is not really that close to what you believe. On the other hand, when working in the Latitude of Rejection, there is a ‘contrast effect’ – ie: you find unacceptable even information that is… Read More