Companies by Neurological Levels
by Max Herold 28 September 2002 This is a slightly cut-down version of a key article by Max Herold, a Dutch management consultant & trainer and advisor to the Department of Social Affairs & Employment at The Hague. The original was written as ‘The Six Levels of Change’ in February 1998; Max has kindly consented for it to be republished in edited form here. When asked if, retrospectively, he would change any of it, Max replied: “No, not directly, the formula works. What I do nowadays is combining Logical Levels thinking with Spiral Dynamics. That gives much more power to it.” Max can be contacted via e-mail or via his Management Issues web site Please note that, for the purpose of this article about the application of Neurological Levels to company development, Max – with Robert Dilts’ approval – splits Dilts’ Level of Identity into Mission and Identity “to fit business language”. Edmund Burke, an English politician who lived some 200 years ago on the eve of the Industrial Revolution, once said: a country that does not have the means to change, also lacks the means to insure its continued existence. One would say that’s very true. True not only for countries,… Read More