Relaunched: 4 March 2018 The Robber’s Cave study is on a par with Stanley Milgrim’s ‘Obedience Experiments’ and Philip Zimbardo’s infamous prison study at Stanford University (Craig Haney, Curtis Bank & Philip Zimbardo, 1973), both for its sheer audaciousness and what it tells us about situational pressures to produce normative influence. Muzafer Sherif had been a growing force in the development of Social Psychology ever since his ‘autokinetic effect’ experiments in 1935 had developed the concept of conformity that would come to be known as informational influence. In fact, Sherif could be considered one of the founders of Social Psychology. His work was also highly thought of by interactionist sociologists, becoming the first psychologist to receive the Cooley-Mead Award for contributions to Social Psychology from the American Sociological Association. By the end of the 1940s his interest in understanding social processes, particularly social norms and social conflict had led him to conceive of developing a field experiment in which pubescent boys would be nurtured into forming 2 distinctive teams with strong group identities to see how conflict between the 2 groups could be exacerbated and then reduced. This would be the basis of the famous and challenging Robber’s Cave study of 1954 (Muzafer Sherif et al, 1961).… Read More