Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

‘Locus of Control’

Social Change

Updated: 25 August 2020   Social change means some aspect of society, culture or sub-culture changes. The changes may be overt and dramatic and obvious to everyone or they may be more discreet and less obvious…until people come to a realisation society around them has already changed. An example of this is the attitude of the general public in the UK towards welfare and benefits. As Elizabeth Clery shows in the results of the 2012 British Social Attitudes survey (BSA)– see graphic left – there has been an increased perception that people on welfare are over-reliant on their benefits and that cutting benefits won’t harm too many people too badly. The following 2 years’ surveys  showed only the most marginal reversal (3%) of this trend (Sarah Alcock, 2015) and the election in 2015  of a Tory government determined to cut even more could be seen as voter approval of these strategies. This was actually a major attitudinal shift in a country that, for many years, had largely prided itself on a generous attitude to welfare. Yet these more subtle changes in public perception often only become news when surveys like the British Social Attitudes annual survey pick them up. How complex… Read More

Can vMEMES cause Clinical Depression..? #2

PART 2 The frustration of needs Abraham Maslow’s famous Hierarchy of Needs (1943, 1971)  effectively describes the sequential levels of needs/goals of the emerging vMEMES. Eg: PURPLE wants to find safety in belonging; RED craves esteem; etc. As Maslow theorised mainly from case studies, rather than the kind of methodological research Clare W Graves undertook, it’s hardly surprising that his Hierarchy does not match exactly to Graves’ Spiral. However, the match is close enough  – see the Comparison Map – for us to consider Maslowian concerns and principles from the perspective of vMEMES. By doing this, we see not the ‘theoretical needs’ so often associated in a rather abstracted way with Maslow’s Hierarchy but living neurological systems within us desperate to be fulfilled. Maslow’s Hierarchy is looked upon by a number of psychologists as a guide to ‘ideal mental health’. In other words, if an individual is able to progress up the Hierarchy, with their needs met at each level, then they will move beyond the lower subsistence/deficiency levels and start to meet their ‘growth needs’ and eventually their ‘being needs’. According to Marie Jahoda (1958), Self-Actualisation – YELLOW in the Graves construct – is  a key element of ideal mental… Read More


Updated: 30 March 2018 One nomenclature Don Beck & Chris Cowan (1996) have used for the YELLOW vMEME, the first of the 2nd Tier, is ‘Flexiflow’. This captures both the incredible flexibility in this level of thinking and the sense of peak performance Mihaly Csikszentmihalyi (1993) identifies athletes, musicians, etc, experience when they enter the state of ‘flow’. In both his posthumous works (1971b/2002, p25; 1978/2005, p148), Clare W Graves unequivocally equated his seventh level G-T (YELLOW) to “Maslow’s self-actualising man”. Jane Loevinger (1976, p46) equated her Autonomous Stage of Ego Development with Self-Actualisation and Graves (1978/2005, p444) equated G-T with Autonomous…so it’s clear that Graves and Loevinger, both of them steeped in years of hard research, very much felt they were talking about the same way of thinking as Abraham Maslow (1943; 1954; 1956). However, this equation is not without controversy; nor is the term ‘Self-Actualisation’ used here in quite the same way as it is most commonly in Psychology. So there is some need to clarify our understanding(s) of ‘Self-Actualisation’ before we can benefit fully from this equation with YELLOW. Goldstein’s Self-Actualisation The term ‘Self-Actualisation’ was originally introduced by the Organismic theorist Kurt Goldstein (1934) for the motive to… Read More


Updated: 10 February 2016 Meta-programmes, a key concept in Neuro-Linguistic Programming (NLP), are observable distinctions in mental processing, as reflected in language and behaviour. They act as filters for how and what we let into our heads  – memes from the external world influencing the schemas of our internal representations – and they shape what comes out from us in terms of language and concepts – our schemas becoming memes to influence others. Meta-programmes are usually depicted as poles at the opposite ends of a scalable continuum. The concept of meta-programmes was conceived in the late 1970s by Leslie Cameron Bandler (then wife of NLP co-developer Richard Bandler), building on Noam Chomsky’s groundbreaking work around linguistic patterns reflecting mental filters. David Gordon, Robert Dilts and Maribeth Meyers-Anderson were among Cameron-Bandler’s leading collaborators in identifying the first sets of meta-programmes. As NLP has grown in scope and complexity, so more and more meta-programmes have been charted to identify more and more distinctions. Leading ‘guru’ Wyatt Woodsmall has reputedly talked about having identified over 350 meta-programmes! In 1997 L Michael Hall & Bob Bodenhamer grouped 51 principle meta-programmes into 5 overarching categories: mental, emotional, volitional, response and meta meta-programmes.They also linked meta-programmes to the concept… Read More


Updated: 19 December 2016 ‘Selfplex’ is the term used by Susan Blackmore (1999) to depict ‘self’ effectively as the key confluence of schemas – ‘the ultimate memeplex‘ – which provides the concept of ‘I’, the cognitive awareness of who I am, how I think, what I feel, what I believe…why I am the way I am. Someone’s sense of identity or identities. The term ‘ego’ is widely used in Psychology and the other behavioural sciences as a cipher for ‘self’. It has even entered mainstream popular language in usages such as: “That’s egocentric” or “He’s got a lot of ego”. The very diversity of usages makes it too vague to use as a term for ‘self-concept’ – though it is often used in that context – which is why ‘selfplex’ is preferable. Sigmund Freud (1923b) used ‘Ego’ in a very specific yet cohesive sense. It is a force which attempts to balance the motivations of the Id and the Superego where they compete for dominance and restrains the more socially-unacceptable demands of the Id. This latter function can be seen in the way the PURPLE vMEME submits to the family or group to gain acceptance. Yet Freud also perceived the Ego as… Read More

Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More

Dimensions of Temperament

Updated: 20 June 2020 Looking at the 4 personality types depicted in the graphic above, which most accurately describes you? By ‘you’, we mean the natural you, the you you don’t have to work at, the you which feels most comfortable to you when there are no pressures to be anyone else. We’re talking about the you you were born with: your natural temperamental type. Of course, very, very few people remain totally true to that type in all circumstances – especially when their vMEMES motivate them to do things beyond their temperamental type. (For example, as someone slightly on the Melancholic side, when leading a workshop event, I find my ORANGE’s achievement orientation will lead me to perform in an outgoing, even charismatic way that contains little hint of my natural mild Introversion.) How much you are any one type will depend on where you tend to locate naturally on each of the 2 Dimensions of Neuroticism and Extraversion. A number of studies have supported Hans J Eysenck’s (1967) contention that our default position on these Dimensions is birthed in us. One such was James Shields (1976) finding that monozygotic (MZ) twins were significantly more similar in Extraversion and Neuroticism … Read More


Updated: 09/06/18 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The colours applied… Read More

Meta-States & the Cognitive Triad

Updated: 13 December 2017 The Meta-States model of L Michael Hall (1995) and the Cognitive Psychology concepts of Cognitive Labelling Theory and the Cognitive Triad naturally complement each other in providing insight and understanding as to how beliefs and belief structures are formed. However, the models do need to be linked to provide the fuller picture. The linking mechanism is provided by the vMEMES of the Gravesian approach. For some people, their temperamental Dimensions of Temperament may also be of importance. When he first publicised the Meta-States concept in 1994, Michael Hall pretty much took the world of NLP by storm. Meta-stating, more than anything before that had gone before, provided a structure for understanding how belief systems built up – either positively or negatively. In the Meta-States concept, we take in information from our 5 senses. This produces a ‘primary state’. Most people then apply meaning to the primary state – they interpret what that means – producing a first level meta-state. Carl Gustav Jung (1921) called people who don’t apply an interpretation ‘sensors’; those who interpret – most people! -are ‘intuitors’. The process of interpretation (or meta-stating) of the primary state to produce the first level meta-state is best understood through the… Read More

‘Lost’ in Purgatory?

Over 2 weeks later it’s still being remarked upon in the internet fan forums about just how similar in theme were the final episodes of 2 of the biggest TV dramas of the past few years, Ashes to Ashes (21 May) and Lost (24 May). The Life On Mars/Ashes to Ashes story arcs ended with ‘rough diamond’/’Neanderthal throwback’ [take your pick!] DCI Gene Hunt revealed to be a Christ-like figure living in purgatory to work with the souls of dead coppers to help them accept their untimely demise and move on to the afterlife proper. Hunt even got to fend off the devil-like Discipline & Complaints investigator Jim Keats’ attempts to steal the dead coppers’ souls. Truth to tell, I wasn’t much impressed with the ‘Ashes to Ashes’ finale, ruminating that the purgatory explanation was something of a cop-out, saving the writers from having to come up with some kind of science fiction story of alternate realities/dimension shifts/etc, etc. But – blow me! – just a few days later a near-identical theme was acted out in ‘Lost’s’ 2.5-hour grand finale. This time around it was Jack Shephard being Christ-like to save the island from the darkness brought on by the devil-like ‘Man in… Read More