Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences



Updated: 14 October 2015 “It is certainly a course everyone should do who is involved with young people and their future prospects. BRILLIANT!” – Angela Ogilvie,  Head of Year 9, St Mary’s College, Hull, 2001 What began in February 2001 as An Introduction to Spiral Dynamics & Related Models of Neuro-Linguistic Programming has grown into a range of courses dealing with the theory and applications of Integrated SocioPsychology. (See Courses for details on upcoming open workshops.) The behavioural sciences are concerned with explaining why people behave and think as they do. Unfortunately the behavioural sciences are fractured by both inter-discipline and inter-school differences – which have often escalated into long-running disputes. Additionally there is a reluctance in many university Psychology and Sociology departments to recognise approaches such as Neuro-Linguistic Programming (NLP) which are on the fringe of ‘academia’. (Even though they are often grounded in extensive investigative studies and are supported by much thought and research in the universities themselves!) Integrated SocioPsychology draws upon the Gravesian approach, NLP models such as Neurological Levels and Meta-States, so-called academic or ‘conventional’ Psychology models such as Dimensions of Temperament and Reciprocal Determinism, and much thought in the sociological schools of Symbolic Interactionism and Functionalism – all… Read More


Updated: 22 December 2020 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The… Read More

Integrated SocioPsychology

Updated: 20 December 1920 ‘Integrated SocioPsychology’ is the term I have coined for developing a highly-practical and integrated approach to the behavioural sciences… Integrated – the aim is to learn how all the elements of the behavioural sciences and the complementary ‘hard’ sciences’ of Biology and Neuroscience fit together to explain… Psychology – how and why people think and behave as they do in different contexts in different times… Socio – taking into account group dynamics and the influence of culture and the society people live in as those cultures and societies morph and change This page provides a basic overview of the Integrated approach and how the key models link together. More specific detail on the individual models is available on their linked pages. Psychology, Sociology and Anthropology are fractured fields of study, with several different (and often competing!) schools of thought and even areas of exploration. The history of the behavioural sciences is littered with disputes both between those competing schools (which are accepted academically) and also between academia and ‘fringe’ or ‘alternative’ approaches such as Neuro-Linguistic Programming (NLP). The structure of an Integrated approach Integration is made possible by building the structure of SocioPsychology around the frame of… Read More

Schemas & Memes

Updated: 15 May 2017 Love is a meme. The Beatles made great music is a meme. Smart clothes is a meme. Smart is a meme. Clothes is a meme. Depression, as a description of a weather system, is a meme. Weather system is a meme. Weather is a meme. System is a meme. Depression, as a description of a mental state, is a meme. Mental is a meme. State is a meme. Schema is a meme. Meme is a meme. And, if you take this in and believe it, then meme is one of your schemas! (The plural of schema is sometimes referenced as schemata.) Schemas and memes are arguably two reflectors of the same concept – ideas! (from the instinctive and unspoken structural to the metaphysical abstract) – in different contexts. The theories around both terms emphasise the enormous impact of ideas upon the human psyche. A schema can be defined as any cognitive construct or encoded packet of information in the mind-brain. A meme is a unit of cultural information, such as a cultural practice or idea, that is contained in a medium of communication – eg: a book – or is transmitted verbally or by repeated action (behaviour) from one… Read More


‘Integrated SocioPsychology’ is the name I have coined for the meta-approach I am developing – along with several other key thinkers – to integrate and align the many theories and schools/disciplines in the behavioural sciences. The overarching framework of this construct is 4Q/8L and the vMEMES of the Gravesian approach. Together they form undoubtedly the most advanced mapping of the ebb and flow of human motivational systems, both at an individual and a collective/cultural level. How vMEMES influence the identities and values & beliefs we hold in our selfplex and how they play out in our interaction with the external environment can be monitored via Robert Dilts’ Neurological Levels model. With the aid of Reciprocal Determinism we can see how memes – external ideas – are internalised into our own internal schemas via the meta-stating process, each stage of which involves one and often more elements of the Cognitive Triad and the attribution process. Temperament – as best defined via Hans J Eysenck’s Dimensions – frequently influences an individual’s behaviour and the interrelationship between temperament and motivation is a key area for exploration in my thoughts on Integrated SocioPsychology. Certainly it would seem some meta-programmes will fluctuate more as motivational patterns… Read More


Updated: 16 May 2017 It was in 1996 that Ken Wilber, arguably America’s leading contemporary philosopher, first made public his notion of All Quadrants/All Levels (AQ/AL). It was a heroic attempt to create a grand overarching theory of human experience, motivation and interaction, based on the intersection of two key dimensions: Tangible-Intangible (or Objective-Subjective) and Individual vs Collective. This created quadrants of :- Upper Right – Exterior Individual: can be read as the individual’s own observed behaviour (considered objectively) but is used more often to describe the physical development of the individual’s brain and nervous systems Upper Left – Interior Individual: the individual’s subjective consciousness – which can go from pre-cognitive sensory awareness through the development of cognition and motivation and can include the transpersonal (spirit) Lower Right – Exterior Collective: considers the structures and systems in which people live and operate, from the family to the planet Lower Left – Interior Collective: represents the cultural values, meanings, worldviews and ethics shared by the members of any form of collective grouping. All ‘lines’ – eg: social, cognitive, emotional, spiritual, etc – and levels or stages of development in whatever domain can, in Wilber’s paradigm – be run through at least one… Read More