vMEMES
Updated: 22 December 2020 PURPLE (B-O) thinking works on emotion, security, rituals, tokens, sense of belonging (my family, my friends, my workplace) and is very responsive to peer and family pressures RED (C-P) thinking is assertive (aggressive!), energetic, powerful, indulgent, self-centred and wants to dominate/be the best BLUE (D-Q) thinking is concerned with procedures, routines, order, quality, the correct way of doing things, is highly responsive to the ‘correct’ higher authority and punishes ‘sinners’ ORANGE (E-R) thinking is strategic and future-focussed, wants to achieve and improve, loves technology and innovation, and marks progress – eg: with status and wealth GREEN (F-S) thinking values people – all are equal and to be treated correctly, with decisions made by consensus In which of these ways do you think – at what times and in what contexts/circumstances? These vMEMES or modes of thinking form the second (PURPLE) through to the sixth (GREEN) ‘levels of existence’ in the Gravesian approach, arguably the most advanced map of human needs and motivations developed to date. vMEMES can be thought of as ‘value systems’, ‘core intelligences’ or even ‘mini-selves’. They each have their own way of thinking, sets of needs and motivations, and contextual strengths and weaknesses. The… Read More
