
W
Well-
Whole Brain Dominance Model: developed by Ned Herrmann, this model attempts to attribute
mental activity, emotions and cognitive concepts to 4 quadrants based on right and
left hemispheres and upper (cerebral cortex) and lower (limbic system) brain. As
some quadrants will tend to be more influential than others in differing individuals,
the theory is that, if Brain Dominance preferences can be established, it is possible
to predict patterns of behaviour.
Although recent advances in Neuroscience have called
into question some of Herrmann's attributions -