Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences

Humanistic Psychology’

Can vMEMES cause Clinical Depression..? #2

PART 2 The frustration of needs Abraham Maslow’s famous Hierarchy of Needs (1943, 1971)  effectively describes the sequential levels of needs/goals of the emerging vMEMES. Eg: PURPLE wants to find safety in belonging; RED craves esteem; etc. As Maslow theorised mainly from case studies, rather than the kind of methodological research Clare W Graves undertook, it’s hardly surprising that his Hierarchy does not match exactly to Graves’ Spiral. However, the match is close enough  – see the Comparison Map – for us to consider Maslowian concerns and principles from the perspective of vMEMES. By doing this, we see not the ‘theoretical needs’ so often associated in a rather abstracted way with Maslow’s Hierarchy but living neurological systems within us desperate to be fulfilled. Maslow’s Hierarchy is looked upon by a number of psychologists as a guide to ‘ideal mental health’. In other words, if an individual is able to progress up the Hierarchy, with their needs met at each level, then they will move beyond the lower subsistence/deficiency levels and start to meet their ‘growth needs’ and eventually their ‘being needs’. According to Marie Jahoda (1958), Self-Actualisation – YELLOW in Spiral Dynamics – is  a key element of ideal mental health.… Read More


Updated: 2 April 2018 This vMEME is barely present in the world yet. Although there are increasing numbers of people in certain circles – eg: Integral salons – who claim to think in this way, there is yet to be sufficient scientific evidence to say for sure what the TURQUOISE way of thinking is. From the Gravesian approach Don Beck & Chris Cowan (1996) posit it will be on the collectivistic self-sacrificial side of the Spiral and it will be a more complex way of thinking than Self-Actualisation/YELLOW. Lawrence Kohlberg & Clark Power (1981, p257) note it is “much less unitary and definable”. Beyond this, with only tiny samples and anecdotal evidence, it is as much an untested hypothesis as a reality and descriptors must be read with great caution. Humanistic psychologists like Abraham Maslow (1943) and Carl Rogers (1959) considered Self-Actualisation to be the pinnacle of development of the human mind. When someone had become all that they could be and fulfilled all their potential, then they could be said to have completely self-actualised. Maslow’s (1956) attempt to be specific about how a self-actualised person would think defined a way of thinking he thought of as ‘being’ rather than ‘becoming’. However, by attempting… Read More

Attribution Theory

Updated: 17 June 2016 According to Fritz Heider (1958), we produce attributions (beliefs about the causes of behaviour) based on two sources of information… Internal attributions – based on something within the individual whose behaviour is being observed – their natural character External attributions – based on something external to that individual – nothing to do with who they are specifically, it is the situation they are in Internal attributions are often referred to as dispositional attributions while external attributions are called situational attributions. Internal or External Locus of Control? In his development of Attribution Theory, Heider was concerned primarily with how we understand the behaviour of others. The mechanisms for how we attribute the behaviour of others have been explored with varying degrees of success in Correspondent Inference Theory, Covariation Theory and Causal Schemata. However, Julian B Rotter (1966) focused on how people attribute the reasons for their own behaviour. From his research, Rotter concluded that people tend to have either:- internal locus of control – ie: they decide what to do – the root of their behaviour is dispositional external locus of control – ie: their behaviour is shaped by external, situational factors – eg: expectations Rotter found that,… Read More

Clare W Graves’ Research

Updated: 12 June 2018 Clare W Graves (1914-1986) was the psychologist on whose work Spiral Dynamics and several other powerful and practical conceptual models have been built. Although he achieved the emminent position of ‘Professor of Psychology Emeritus’ at Union College, Schenectady, New York State, when he retired through ill health in 1978, he was not particularly well known outside of certain academic and management theory networks and he has been largely ignored since his death. However, his model and the theory that supports it are without doubt amongst the most powerful and certainly the most cohesive and comprehensive of all attempts to map the development of the human psyche. Those who get to grips with Graves’ work tend to become decidedly passionate about it – such is the power of the model! His work is critical and fundamental to the aims of Psychology and the other behavioural sciences and is at the core of Integrated SocioPsychology. Graves was an associate professor at Union when he began his remarkable project in 1952. (He became a full professor in 1956.) At the time Graves recognised the frustration of his students when trying to make sense of the differing theories of personality development and human… Read More

The Counsellor gets counselled!

Only a few years ago I would never have undergone counselling or therapy. My RED  vMEME’s pride would never have let me submit myself to be helped by someone who couldn’t possibly be as knowledgeable or skilled as me. When a close member of my family elected to go to someone else for counselling rather than come to me, I was mortified. What did it say about me that I couldn’t give them what they needed? I knew the argument that prior relationship dynamics could cloud the judgement of both the counsellor and the client…but, to me, that argument paled into insignificance compared to the vast knowledge and skills I could deploy. In fact that counsellor did a good job and the family member was a lot less troubled afterwards. Yet the counsellor, from what I could make out, knew nothing about the Gravesian approach and didn’t exactly espouse NLP. My wife Caroline had suggested for several years that counselling might benefit me but I had always demurred, convinced that there wasn’t really much wrong with me. I could acknowledge intellectually that I had problems because everyone has problems. To paraphrase Ichak Adizes (1999), the only people without problems are dead people!  But to… Read More