Strategies are the building blocks to achieving Mission and Vision and need to be
derived directly from them.
As with the leadership defining of Mission and Vision, it is the ORANGE vMEME running
a Move-Towards meta-programme which should take the lead in strategy creation. Again
there is a role for the ‘naysayer’ – BLUE with a Move Away meta-programme.
ORANGE will be the ideas generator while BLUE picks holes in them.
For a number of years now I have found it highly beneficial to centre the strategic
planning process on the Present State-Desired State Planning model, illustrated in
the graphic below.
Firstly, the Present State and the Desired State should be fairly well-defined from
the Mission and Vision processes - though it can be beneficial to revisit them, especially
if the planning team is different in any respect from the Mission and Vision process.
(In reality a Present State-Desired State Plan often starts as part of the Mission
and Vision processes.)
Within the nominated timeframe to achieve the Desired State, milestones should be
set as measures of progress - milestones being significant targets which need to
be achieved on the journey to achieving the Desired State. Hitting the milestones
will tell you you’re on target; missing them will tell you something is not as it
is intended to be. Failure to hit milestones needs to be investigated. It actually
may be that nothing is wrong as such but the plan needs to be amended - eg: perhaps
market conditions external to the organisation and outside its influence have changed?
One of the benefits of Present State-Desired State Planning is that it obliges the
planners to consider the impact on the people - the stakeholders involved. In conventional
business planning - the kind the old Department of Trade & Industry favoured - the
organisation largely ignores the ‘people issue’ (except as a kind of Investors in
People afterthought) and focuses on what it has to do (systems and task) and the
resources it needs to do it. In Present State-Desired State Planning there is constant
cross-referencing between the attitudes and capabilities of the stakeholders involved
and what the organisation actually intends to do.
Of course, the need for involving people and processes for doing that should be considered
as a part of a Change Management programme.
A conventional
Business Plan vs a Present State-Desired State Plan?
For all that is has certain limitations, there is a place for the ‘conventional business
planning’ approach. This is to put the detail on a Present State-Desired State plan.
Whereas the construction of a Present State-Desired plan should bring together key
players from all areas in the organisation - what Ichak Adizes calls CAPI - the
detailed plan is best left to Administrative types, with BLUE running Little Detail
and Procedures meta-programmes. However, they need to be guided by the Entrepreneurship
role with ORANGE Move-Towards. Otherwise the plan is likely to be overly-detailed,
tedious to read for people with different psychological profiles and unlikely to
be used as any kind of working document.
It can sometimes be very helpful for the board of an organisation to use a Present
State-Desired State plan as a working document for strategic meetings to do with
review and progress. On a number of occasions, I have persuaded senior management
to cover a wall with paper, draw the outline of the plan on the paper and then make
all the entries with post-it notes. This provides a good visual ready-referencer
which everybody in the meeting can see while the post-it notes can be moved easily
as ‘real life’ changes around them. In every instance I have persuaded the board
to do this, they have not only reported that it improved decision-making exponentially
but they have continued to use the approach after my formal involvement with the
organisation came to an end.
My
approach to Strategic and Business Planning
A number of years ago I received, via their agents, the Department of Trade & Industry's
highest commendation for business planning for a business plan I wouldn't have put
into practice myself! (It wouldn't have suited my goals in those circumstances.)
However, the client was delighted and has come back to me twice since to assist with
further cycles of business planning. From working with me, that client has now gathered
enough experience to carry out the full process themselves. However, they still consulted
with me recently over a major potential change of direction in the business.
Too many consultants write business plans either simply to get money from the bank
or an investor, or based on what they think the organisation should do.
Consequently the plan will not be a working document that the organisation uses to
monitor its progress towards its goals. My approach to planning is holistic; everything
(internal and external to the organisation) that can impact needs to be taken into
account. Hence, I favour Present State-Desired State Planning to overview and set
strategies, with perhaps a more detailed business plan to detail implementation of
the strategies.
However, the strategies that the organisation sets must be determined by the key
decision-makers (not me!) and must be capable of being owned by the workforce.
It must be your plan, not mine. I am merely a facilitator to help you achieve your
goals.
Contact me to discuss how I can help you with planning.