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Please add up your A, B and C  scores and record them in the Total boxes.


The key below provides an indication of what your answers might signify....


A=Growing Stages (Infancy and Go-Go)
B=Peak Stages (Adolescence-Stability)
C=Ageing Stages (Aristocracy-Recriminations)


If you have more As than Bs or Cs that might indicate your company is on the growing side of the LifeCycle and faced with the daunting challenges of managing sustainable growth; more Cs might indicate your company is on the ageing side and needs to pull itself back to the peak before the rot sets in.


However, please note: this questionnaire is provided as a stimulus to get you thinking and should not be taken as a serious attempt to position your organisation on the LifeCycle. A much more in-depth and detailed analysis would be necessary to position your company accurately.

Organisation LifeCycle

On the

...where are You?



Tick (√) whichever of the 3 options you feel is closest to representing Your Company. You must tick only one for each section.


1. Purpose of the Organisation

2. Vision

3. Key Performance Indicators

4. Marketing

5. Information Technology

6. Health & Safety

7. Environment

8. Employer-Employee Relationships

9. Training

10. Customer Focus

11. Management Systems

12. Customer Specification

13. Quality Auditing

14. Performance Appraisal

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