both forms of Social Influence

•  Obedience is response to Authority
•  Conformity is response to group norms

•  those subject to Authority obey those in Authority
•  Conformity usually is to peer groups

•  Obedience results from exercise of power by those

       with the ability to enforce

•  Conformity associated with need for  acceptance and

        knowing what to do

•  Obedience behaviour different to that of those in

       Authority

•  Comformity behaviour similar to peers

•  demand for Obedience explicit
•  going with the group ‘flow’ often implicit

Based in part on the work of Stanley Milgram