Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


The Use of SDi in Psychotherapy

‘The Use of SDi in Therapy’ is one of 2 contributions commissioned from me by Tom Christensen for his compendium, ‘Developmental Innovation: Emerging Worldviews and Individual Learning’ (Integral Publishers, August 2015). Originally the work was to be entitled ‘SDi Applied’ as Tom wanted to present chapters which reflected Don Beck’s ongoing development of Clare W Graves’ research. Accordingly, Tom wanted the primary term used to be SDi rather than Spiral Dynamics or the ‘Graves Model’. Although I readily acknowledge my debt to Don Beck (and Chris Cowan, for that matter), I have never operated under the SDi umbrella, preferring to use terms such as the Gravesian approach. To maintain the integrity of the piece as published, I have retained the SDi terminology. However, readers should know that effectively I mean ‘Gravesian’. Tom ended up with so many strong contributions – including from the likes of Said E Dawlabani, Elza Maalouf, Barbara N Brown and Fred Krawchuk – that he and Integral Publishers split the material into 2 volumes: the first on Systems Change and the second on Individual Learning. Both my contributions are in the second book. Spiral Dynamics Integral (SDi) is often thought of as a means of addressing large-scale issues such as inter-racial conflict, socio-economic malaise and global power plays. This is the way Don Beck himself has used the model in the past, to great… Read More

Lives on the Spiral #2

PART 2 Work And Spiral Dynamics integral Prior to the Beck & Cowan workshops, career-wise I was very much driven by BLUE. Unsurprisingly, perhaps, given the household I grew up in, once I had gotten over the peak of my hippie rebellion, unconsciously perhaps my YELLOW taking in the consequences of all that GREEN-liberated RED indulgence – I settled easily into BLUE ways of thinking and ended up working as a consultant on quality standards like ISO 9000 and Investors in People. Unfortunately I very much approached this work, not from the angle of business improvement but from the perspective that what was required was rigid conformity to idealised models of business performance. My precision and attention to detail made me effective in getting organisations to meet their desired standard but I did little or nothing to improve business performance. One printing house in London threw out the project because I was tying them up in paperwork. That was typical of BLUE’s emphasis on form over function. That motivation was taken to the extremes of punishing the sinner when, during a procedural audit in a care home, I castigated a nurse for not signing the care plan in the right place.… Read More

Shades of Leadership

A Case Study in Leading for the Followers This case study was published in Russ Volckmann’s Integral Leadership Review e-zine – – March 2006. A version of the Hodgson Sealants story, with some different emphases, can be found in the Case Studies section of this site. A few years ago, I was invited to work with Hodgson Sealants Ltd, a Yorkshire-based family firm. They were a leading manufacturer of sealants and Europe’s single biggest supplier of putty. They were beginning to penetrate North Africa and other markets beyond the European continent. For the previous 30-plus years, the company had been run as the personal fiefdom of founder Peter Hodgson. His word was law and he could change the law, even on a day to day basis, as he saw fit. But the majority of his workforce, who had been with him, more or less since the company’s inception, were unwaveringly loyal. They loved him; and he looked after them in the manner of a beneficent feudal lord. The company had been a phenomenally successful for a smaller business and, at the time I became involved, had a turnover of over £10M and employed around 110 people. Things hadn’t changed much at Hodgsons over the years; but the world around them was changing – as Peter’s two… Read More

The SME Spiral

This article was published in the January 2005 edition of Quality World, the magazine of the Insitute of Quality Assurance (Brtain’s – and arguably the world’s! – foremost institution for the development and propagation of quality). It was written in response to expressions of frustration by consultants working with SMEs in the magazine’s August 2004 issue. A draft of the article was published on this web site for several months under the title ‘SMEs and ISO 9000’. The revised version above is identical to that published in Quality World – save for references to the models used. (In the IQA version, readers were directed to sidebars containing basic introductions to Adizes LifeCycle and Spiral Dynamics. Here, the links are to other pages containing information on the models.) My thanks to Quality World editor Nicky Farmer for her input in refining the article for commercial publication. Since the heady days of the DTI Enterprise Initiative in the late 1980s, survey after survey has failed to show any real improvement in the competitiveness of the SME end of British industry. Why is this? ISO 9000, Investors in People, business planning schemes, marketing projects, NVQs, Modern Apprenticeships, SMART innovation awards – the list is endless – have all failed to have the desired wide-scale impact their developers dreamed of.This is particulary… Read More

How the Brain develops the Mind

with minor editing by Chris Cowan This feature was originally published on the old Humberside Partnership Connexions web site in June 2001. Developed by Don Beck & Chris Cowan (1996) from the ground-breaking work of Clare W Graves (1970) and integrating Richard Dawkins’ (1976) concept of ‘memes’, Spiral Dynamics expands exponentially Abraham Maslow’s (1943) human motivation model, Hierarchy of Needs. It is the most advanced of the ‘Levels of Existence’ theories – yet, at the same time, its ‘map’ of human motivation is very easy to use. The biggest field trial of Spiral Dynamics to date was in South Africa in the early-mid 1990s when Don Beck used it to help Nelson Mandela and F W DeKlerk design the transition from Apartheid to multi-cultural democracy. However, it has also influenced the Community Policing Policy of Victoria, New South Wales, been championed as a means of investigating new strands of racism on the Atlantic Seaboard and more recently has been taken up by Dutch Traffic Planners(!). The work of Neuro-Linguistic Programming (NLP) psychologist Robert Dilts (1990) on Neurological Levels provides a useful frame for understanding Spiral Dynamics. Dilts identifies that the mind orders its perceptions of the world at 5 levels…. Identity… Read More

Knowing Me, Knowing You – Excerpts

Excerpt #1: Do I really know Myself? Well, do you? Do you really know yourself? And, if you do know yourself, are you happy with your self? Do you like you? If you do…great! If you don’t…not so great…. I’ve been a management consultant for some 16 years, working in both the public and private sectors. This has often involved close coaching and/or mentoring with senior people, leading sometimes to deeply personal conversations and periodically therapeutic interventions. For the last 6 years I have also worked as a practitioner in ‘personal change therapy’ for people from all walks of life. And still, occasionally, it surprises me how many people who come to me on a professional basis either don’t know who they really are or what they’re about. Or they don’t understand why they behave in certain ways. In other words, they don’t understand themselves. Why they are like they are. In some cases, they can’t really see what they are like – and the impact what they are like has on others. Often the people they care for most!   These folks are confused. Sometimes they really hurt. It’s even worse when they do recognise what they are like …and they… Read More


2002 The work I undertook with ‘William’ came out of a management development programme I was delivering for ‘Brentbros Ltd’, a smallish family-run machine parts and assembly operation. ‘John’, the Managing Director, was under pressure from his wife (who did the books) to take more time out from the company. They were both in their late 50s and she wanted them effectively to go into semi-retirement. Brentbros, in Adizes LifeCycle terms, had been in ‘Go-Go’ for years without ever having seriously attempted the journey into ‘Adolescence’. John, typical of an Adizes ‘Founder’, still made nearly all decisions in the company. For John to acede to his wife’s wishes would mean he would have to delegate decision-making to others – and they would have to be capable of making those decisions. So I was brought in – on a recommendation from one of Brentbros’ customers – to develop the management capabilities of those people in his team John saw as having potential. 5 people, including ‘Delia’ (John’s daughter and office manager), workshop manager ‘Adrian’ and his assistant, William, went through 5 months’ twilight training (2 hours at the end of every second Monday). The length and format of the training allowed the… Read More

Separation, Deprivation & Privation #4

PART 4 Romanian Orphan Studies Much of the Western world went through a GREEN-tinged liberalisation of cultural norms during from the 1960s onwards. One outcome of this was the increasing acceptance of couples living together without being married and of children being born out of wedlock. The result was that far fewer babies and young children ended up in orphanages and similar institutions. Those that did were cared for much better and much more holistically, with much more attention paid to their psychological and emotional well-being. This was very much a consequence of psychological  research into the damaging effects of institutionalisation in preceding decades. Cleo Dontas et al (1985) provide a good example of a Greek orphanage where each baby was allocated a member of staff to care specifically for them and form an attachment. 15 babies, aged 7 to 9 months, were observed in the 2-week adjustment period of adoption and were found to be forming good attachments with their new adoptive parents – perhaps reflecting J0hn Bowlby’s (1953) Continuity Hypothesis of a good internal working model. However, such progress meant there was little opportunity for a new generation of developmental psychologists to replicate the kinds of studies René Spitz (1945) and… Read More

Online Censorship: where do we draw the Line?

by Carla White  I am delighted to publish this ‘guest blog’ by Carla White. Carla is an experienced writer and blogger who describes herself as “passionate about looking deeper into the world around us”. She writes ‘alternative’ news posts for numerous websites and also has experience running and maintaining websites. She says: “You can always find me at my laptop, with a cup of coffee!” You can email Carla to find out more about her work. Social conditioning has a considerable effect on crime. It was Émile Durkheim who first noted the existence of a values consensus when, in 1893, he wrote about a collective consciousness that defines societal norms and makes certain acts unthinkable to conforming citizens. This idea is one regularly used by governments as justification for censorship. By reiterating the taboo nature of certain topics, they hope to reduce mass indulgence in these things. Admittedly, this tactic has seen success. Child pornography, bestiality and cold-blooded murder are just some examples of topics that incite shock and terror in the hearts of most. However, whenever information is restricted on a national scale, an ethical question is raised. At what point does information control become an active manipulation of the collective conscience? A brief… Read More

Separation, Deprivation & Privation #2

PART 2 MATERNAL DEPRIVATION If separation can damage – sometimes seriously – the bond between child and mother/caregiver, maternal deprivation is the disruption of the bond so that the attachment ceases to be, at least temporarily. Sometimes this disruption is permanent: Bowlby (1969) estimated that 25% of children experiencing maternal deprivation are irreparably damaged. He attributed maternal deprivation to lengthy or many separations, leading the BEIGE/PURPLE biological driver to form and maintain attachments to eventually become frustrated – often with pathological results. Bowlby based his ideas partly on the work of other developmental psychologists and partly on his own research – most notably his famous ‘Forty-Four Juvenile Thieves’ study (1944). Between 1936 and 1939 an opportunity sample of 88 children was selected from the London Child Guidance Clinic where Bowlby worked – he literally picked suitable children from consecutive referrals. Of these, 44 were juvenile thieves and had been referred to the clinic because of their stealing. The other 44 ‘controls’ had been referred to him due to emotional problems – though they did not display anti-social behaviour. The 2 groups were roughly matched for age and IQ. On arrival at the clinic, each child had their IQ tested by a psychologist… Read More