Keith E Rice's Integrated SocioPsychology Blog & Pages

Aligning, integrating and applying the behavioural sciences


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Updated: 31 March 2018

Typical British (wet!) Summer holiday, 1958 – 4 years old, with parents Ted and Betty

A middle class boy, born to parents from the upper working classes who had worked their way up into the lower professional grades, I was privileged to have parents who both cared for me and drove me – especially my father. My parents – like most! – had many faults and left me with more than a few issues – see: The Counsellor gets counselled! Yet overall they gave me a good start in life, pushing me through the 11-Plus and the grammar school system to do what had been almost impossible for upper working class teenagers of their generation: to go to university.

It was during my Foundation Year at Bradford University that I first fell in love with the behavioural sciencesPsychology especially. To me, it was totally fascinating to explore why people thought and behaved as they did – to discover what biological and mental processes drove behaviour. Even better was studying various therapies to help people cope and deal with thoughts and behaviour that weren’t conducive to health and happiness. I was also much taken with investigating philosophical and political ideas as to how we could make our society a ‘better society’.

Camping with my parents, 1964

However, as was – and all too often still is! – typical of academic teaching, the exploration of matters psychological was in a very abstracted manner. It would be another 25 years later, with my exposure to the Gravesian approach and its Spiral Dynamics ‘build’ – plus training in Neuro-Linguistic Programming (NLP) – that l learned how to use Psychology effectively. Because I studied NLP, I saw not only how to use the behavioural sciences to really help others resolve debilitating issues but also to reflect on what it all meant for me, what my weaknesses and hang-ups were and to develop strategies over time to free me from limiting beliefs (aka maladaptive schemas). From learning to understand myself in a deeper way, I became more able to help others.

With my mother in Rome, 1971 (Photo: Ted Rice)

Although my mid-70s teacher training included a module on the Psychology of Child Development, for much of the 1980s my attentions were largely elsewhere. After a year in teaching – a profession to which I returned in 2001 – I was enticed into the world of industry & commerce, working initially as an export despatch controller. Jobs in manufacturing, the theatre, the licensed trade and then in administration followed.

I also did – and occasionally still do – a little part-time music journalism, writing reviews of music acts for several small-time journals and ‘fanzines’ as well as some commercial/national magazines such as Melody Maker and Record Collector.  Published reviews over the years – albums, concerts and books – have included John Phillips, Fritz Reiner & The Chicago Symphony Orchestra,Adam & The Ants, The Teardrop Explodes, UK Subs, Starship, The Manchester CamerataThe Mamas & The Papas, Pete Sears, Crosby Stills & Nash, Johny Barbata, Peter Kaukonen, Pentangle, Jefferson StarshipEmma King, The Albion Christmas Band and Grinder’s Circus. These days, as often as not, Facebook is the favoured platform for such reviews.

Student, November 1975

At the time I was head-hunted into the Bridge management training & consultancy operation, I was working as National Administration Manager for what was then Britain’s biggest freight forwarding operation, Hellman Mitchell Cotts Ltd (now Hellman International Forwarders Ltd). At no point had I ever intended going into consultancy & training; but it seemed at the time I’d gone as far as I could with Hellmann and the Bridge offer was enticing…and I very quickly learned to be very good at it!

Management Consultant…?
It was an era – the late 1980s – in which it seemed just about anybody with a whiff of business credibility, who couldn’t do something better, could become a ‘listed consultant’ under the DTI Enterprise Initiative and provide ‘business support’ to smallish companies – ‘SMEs’ (small-medium enterprises) in the vernacular – with 50% of the consultant’s costs being picked up by the taxpayer. (Surveys have shown since that the Enterprise Initiative had only a marginal role in improving the competitiveness of British industry.)

With my parents, June 1985

There were good consultants who emerged from the Enterprise Initiative era – and I’d like to think I was one of them. 5 organisations assisted to achieve ISO 9000 and 23 to achieve Investors in People is, I think, some mark of achievement – though my proudest moment from those days was receiving a commendation from Enterprise Support (on behalf of the Department of Trade & Industry) for business planning.

Though the primary emphasis during my time with Bridge was on organisational development, my interest in Psychology was revived through working with the Dominance-Influence-Steadfastness-Caution (DISC) model of William Moulton Marston (1928), for which I wrote and delivered courses for Bridge, applying the concepts to sales and management. DISC was the basis of the Western business world’s second favourite organisational psychometric, DiSC. The Myers-Briggs Typing Inventory, based on the work of Carl Gustav Jung (1921),  was – and remains – even more popular. However, it was DiSC which I meta-stated to be both more accurate and more useful. Moreover, I wanted to strip back the DiSC ‘build’ and go back to Marston’s original work. In fact, I was so impressed with the power of the model that I contemplated returning to academia to take a second degree in Psychology.

In that sense at least Bridge was a key step on my road to becoming a ‘SocioPsychologist’.

40th birthday, December 1993

In n shades! August 1996 – holidaying in Gran Canaria (Photo: Val Horsfall)

However, the real turning point for me came in 1998 when I was trained in Spiral Dynamics and NLP and exposed to Adizes LifeCycle – all within the space of 6 months!

Over the following 18 months I took further training in Spiral Dynamics and NLP – being one of only about 20 people in the UK to be trained to the original SD II level and achieving Master Practitioner grade in NLP. Those incredible experiences led to profound changes in the way I perceived myself, the world around me and how I interacted with it. Now I could understand myself so much more, why I was the way I was and what I could do about it. To a considerable extent, I learned to manipulate myself. I also got to understand the behaviour of others to the point where, at times, it became fairly predictable.

Precious last moments, January 2000 – with my mother a few months before she died. (Photo: Ted Rice)

So much about me changed that, as a consultant, the work I had been doing previously now seemed to be, at best, only 2-dimensional. The term ‘consultant’ clearly was no longer adequate to describe what I now could do. It was no longer a job, more a vocation. I tried ‘Management Faciliator’ and ‘Management Psychologist’ before settling eventually on the title of ‘Change Engineer’ in 2001.

In the years following, the main emphasis in my work shifted more and more onto people as it’s people who really make the difference. It is people who plan, lead, design, manage, sell, buy, maintain systems and plant, deliver, and collect the money, etc. It’s also people who divorce, get depressed, become alcoholics and drug addicts, burgle, rape, murder and wage war, etc.

Finally, in 2007, having coined the term ‘Integrated SocioPsychology’ in 2004, I decided to adopt the term ‘SocioPsychologist’ to reflect the fact that, as a teacher, consultant, trainer and therapist, my emphasis had come to be almost exclusively on people – and that was the area of expertise I would focus on from then on.

These pages cover the highlights of my career, starting with my move into training & consultancy in 1988. While I’m proud of my work in the early 1990s, for obvious reasons it is only covered briefly. Far more space is devoted to being first a change engineer and then a sociopsychologist than being a management consultant!!

Conceptually the role has expanded over the years to take on one-to-one therapy & counselling and even the function of A-Level Psychology and Sociology teacher and private tutor. Who knows? I may even be growing a new generation of Change Engineers and SocioPsychologists!

With Caroline and our now-departed ‘magic cat’, Artemis, October 2005. (Photo: Adam Harris)

Indeed it was a stint (2003-2006) teaching Psychology at Vermuyden School in Goole, East Yorkshire, that led me into experiences almost as profund those of 1998. Through adding so much to my knowledge of Psychology by teaching it to A-Level and studying it way beyond, I began to conceive how an integrated approach to the behavioural sciences might be developed, based in large part on the Gravesian approach. I call this approach: Integrated SocioPsychology.

I had been integrating many elements of NLP with Graves/Spiral Dynamics and running training courses on the integrated material since 2001; but the span of integration I now began to conceive was of a different order altogether. Now the increased conceptual space made room for Sigmund Freud, Erik Erikson, Lawrence Kohlberg’s Stages of Moral Development, Abraham Maslow’s Hierarchy of Needs, Aaron T Beck, Susan Blackmore’s memes and memeplexes, L Michael Hall’s meta-states, Martin E P Seligman, Carl Gustav Jung, Jerome Kagan and Joseph LeDoux amongst many,many others. Plus, the conflict management mapping of . Even Ivan Petrovich Pavlov’s dogs and B F Skinner’s rats could have their place!

Another key moment around this time was rediscovering Hans J Eysenck’s Dimensions of Temperament. I had a therapy client I was failing to help until I realised the problems weren’t rooted primarily in cognitive thought but in biologically-based temperament. Eysenck’s work became another key element in my thinking about the development of Integrated SocioPsychology.

Eventually my studies led to my own book, ‘Knowing You, Knowing Me: an Integrated SocioPsychology Guide to Personal Fulfilment & Better Relationships’ (Trafford, 2006). ‘Knowing Me, Knowing You’ has received accolades such as “groundbreaking” and “wonderful” from right around the globe.

While there was always a significant social/societal element in my thinking around the development of Integrated SocioPsychology and I read the sociologists and philosophers when time allowed and preference swung that way, of necessity my main emphases were on things psychological.

That changed somewhat in 2007 when I took a part-time post at Rossett School in Harrogate where I found myself teaching modules of A-Level Sociology and Health & Social Care alongside the Psychology. Once more I found the scope of both theory and application expanding as my studies explored the nature of social groupings in much greater depth and breadth. Sociological theories of the nature of society – Functionalism, Marxism, Symbolic Inteactionism, etc – also added much to and informed my political opinions. While theses theories added to the kernel of what I call Integrated SocioPsychology, they provided even more material for a much broader application of the concepts.

With this greater understanding of Sociology, I began to flesh out much more detail of the lower quadrants of the 4Q/8L model to say much more about the ‘socio’ (social) aspects of SocioPsychology.

In 2014 I ‘retired’ from classroom teaching after 3 years as Head of Psychology at Woodhouse Grove School in Bradford and a brief spell teaching on an access course at Leeds City College. Partly, this was the result of the stress brought by having a very, very difficult class of Year 12s – it being highly unusual to have such immature and disruptive behaviour in 6th Form. Thankfully, my business providing private tuition in Psychology and Sociology was thriving business providing private tuition in Psychology and Sociology. so I decided to focus on that. I also carry out personal therapy and I’ve been providing sociopsychological courses for adult learners at the aforementioned Rossett School since 2011 and at Shipley College since 2014. It often seems I’m as busy as ever!

On a personal level, during my adult life I have lived in several different parts of Yorkshire. In 2012 I returned to live in Bradford with my precious wife, Caroline. In and amongst all the work, since 2014 I’ve been learning to play bass guitar – hoping eventually to have enough time – and enough skill! – to play in a band.

Along the way, certain people have been particularly influential in terms of career progression and/or personal development; so it’s appropriate to acknowledge as many as I can remember. In approximate chronological order…

Ted Rice, Betty Rice, George Chandler, Rita Smith, Norma Klunder (Smith), Maureen Williams (Smith), Mike Holland, Iain McCorquadale, John Bentham, Dave Twist, John North, Steve Smith #1, Peter Parris, Linda Rice, Steve Holton, Jane Rice, Jeremy Gilson, Ian Foster, Andrew Michael, Tom Stock, Steve Bleasby, Wal England, Tony Brown, Iswar Kautick, Gizelle Harrison, Carol Stretch, John Slack, Val Horsfall, Carol Lloyd, Brother John Tonner, Vanessa Lindsay-Smith, Brother Stanislaus Neild, Brother Robert Moore, Kay Wright, Steven Beevers, Diana Johnson, Angie Patterson, Barbara Gomersall, Kate Dallas-Wood, Ian Lavan, Phil McMahon, Jack Holt, Ian Woodhouse, Christopher Cooke, Chris Cowan, Margaret Wood, Lynn Cooper, John Lavan, Ann Slack, Robert Dilts, Suzanne Roberts (Wade), Sue Lavan (Poskitt), Lee Holt, David Taylor, Peter Dawson, Steve Smith #2, Grey Wolf, Mark Duffy, Paul Edwards, Dennis Turner, Mike Laxton, Penny Parks, Dawn Turner, Stephen Farrer, L Michael Hall, Iain Wilkinson, Jennie Beasty, Jerry Coursen, Dave Yaffey, Richard Royce, Angela Ogilvie, Lewis Lynch, Peter Child, Sheila Kaye, David Burnby, Gregg A Lichtenstein, Jennifer Crossland, Gareth Lucier, Cathy Byrne, Helen Ezard, Chris Massender, Martin Patrick, Max Herold, Duncan Harper, Bernard McGuinn, Barbara N Brown, Max Hodgson, Joan Sanders, Adrian Hartley, Gernia Van Tonder (Van Niekerk), Wendy Baxter, Jenny Gavin-Allen, Matthew Kalman, Peter Fryer, Liz Olson, Steve Gorton, Jacky Wass, Martin Evington, Tony Cosgrove, Natasha Todorovic, Nick Bull, Anne McErlane, Kevin Murphy, Graham Sykes, Jonathan Taylor, Linzi Nicholson (Hanlon), Emma Simmons, Hilde Rappe, Rob Geurtsen, Jean MacEwan, Tim Birkhead, Diane Barker, Maria Bowers, Russ Volckmann, Susan Blackmore, Eric H Chudler, Alan Tonkin, Kate Bowers, Steve Atkinson, Kate Coulter, Caroline Rice (Crummack), Andrew Mills, Dave Lowe, Nick Taylor, Bill Hajdu, C George Boeree, David Hunter, Kelly Robinson, Barbara Larisch Nadel, Tim Roberts, Claire McIntosh, Pat Hunter, Mike Benson, Ali Standen, Viki Harris (Crummack), Emma Dunmore, Elizabeth Clarke, Jane Wild, Nancy Newton Verrier, Jane Walton, Jinnie Powell, Ramla Akhtar, Bruce L Gibb, Jon Freeman, Dave Watkins, Elza Maalouf, Martin Hulland, Lynda Lee, Ian McDonald, Jon Twigge, Nicholas Beecroft, Eileen Conn, Trey Harris, Sula Cameron-Bhandal, Siobhan Fojt, Albert Klamt, David Wood, Donna Shoesmith-Evans, Beth Aitken, Jessi-Lo Passant, Said E Dawlabani, Steve Riecher, Alex Haslam, Harry Simpson, Joanna Russell, Tom Christenson, Sam Thornton, Mike Leigh, Rob Webster, Chris Maguire, Claire McCormack, Declan Groves, Alison Coles, Anne Rowe, Rachel Harland, Yasmeen Begum, Eugene Pustoshkin, Michelle Bradley, Marc Lucas, Sarah Wilkinson, Joseph Trimble, Sidney Stone Brown, Ryan Heavy Head, Bjarni Snæbjörn Jónsson, Fred Krawchuk, Tom Feldman, Robin Lincoln Wood…

…and especially Spiral Dynamics co-developer Don Beck who has been a real source of sustenance, psychologically and one occasion financially.

…also my A-level course students and the participants in my workshop programmes – all of whose comments, queries and sometimes criticisms force me to think and expand my own perceptions….

…and not forgetting Ken – the Bradford University History lecturer whose surname I can’t remember. In 1971 he told me: “Just because it’s written in a History book, it doesn’t mean it’s true.”….

…and certainly not forgetting the young Psychology lecturer whose name I can’t even begin to hazard a guess at now. Drop-dead gorgeous blonde, perched on the edge of a desk a little indiscreetly in a micro-mini skirt, talking explicitly about the sensory pleasure of passing faeces….!!!!!

Shocking and formative experiences both! – the meanings of which have made more and more sense to me as the Gravesian approach, NLPPsychology and Sociology have driven my revitalised interest in the behavioural sciences and given me many new outlooks on life.

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